Premium Japanese watch maker Citizen Watches Co. Ltd. is starting off the New Year in an imposing style. The precision watch maker brand launched its internationally renowned range of Radio Controlled watch in India along with inaugurating the new office space to celebrate the New Year. Also launched were the latest Eco-Drive collections of chronograph, diamond studded watches as well as the stunning automatic collection.
The company is also relocating its headquarters in Bangalore to the CITIZEN, 299, 6th Main HALL, 2nd stage, Indira Nagar, Bangalore – 38.
On the occasion of introducing its new range and inaugurating the new office, Mr. Isamu Kawaguchi, M.D, CITIZEN watches stated, “Every watch of Citizen is unique and represents a perfect blend of technology with style. For instance, apart from its impeccable looks and titanium casing, the Radio Controlled Watch is tailor-made to suit the needs of frequent international traveler, where the watch adjusts itself to the local time by capturing the radio waves.”
NEW RANGE OF CITIZEN WATCHES FOR 2010:
- Radio Controlled Watch CALIBRE H610: Ever imagined a watch that captures radio waves and automatically adjusts the time and date! This was the thought ignited over a decade ago at CITIZEN. A thought, which has been crafted into a masterpiece from CITIZEN called the Radio-Controlled Calibre H610.
The radio controlled caliber H610 is designed to receive standard time radio waves from 5 stations including Germany, USA, Japan (East & West) and China. Upon reception, it automatically corrects the time and date, allowing a smooth transition of time without the user having to worry about it. For world time, users can choose from 26 cities and UTC.
From the multi-layered dial that captures light using the Eco-Drive technology and receives multi-band radio reception, to the company’s signature flight pilot design, the watch has got it all! The watch also comes with power reserve indicator, alarm, is water resistant to 20 bar and comes at price approx: Rs.66,000. - Chronograph for men: The latest entrant to the chronograph family boasts of a suave design packaged with CITIZEN renowned Eco-Drive technology and chronograph features. With its masculine looks and bold exterior, the watch compliments your passion for adventure perfectly. The charismatic watch also has features like 24 hour display/ date display and is water resistant up to 100 metres. Priced at Rs.16, 150, the watch is a pure delight for watch connoisseurs.
- 34 DIAMOND watch for women: The latest Eco-Drive Diamond collection for women comes with a perfect blend of style and technology. Crafted with 34 diamonds and cabochon crown with a mother of pearl dial, the watch is sure to catch the fancy of urbane Indian women. Additional features include a stainless steel bracelet and water resistant and the watch is priced at Rs. 24,300.
- The DRESS Watch: Dress for success with the new Eco-Drive Dress watch for men. The stainless steel body combined with sapphire glass gives the watch a unique style of its own. Additional features include day, date display and water resistant to 10 bar and the watch is priced at Rs. 14,700.
MARKETING PLANS:
Elaborating on the expansion plans Mr. Kawaguchi commented, “In this new year 2010, we are planning to expand our reach to the customers with focusing on quality penetration into Indian market. Further concentrating on the market penetration, we will focus on the southern markets, which have good potential of watch lovers.”
He added, “We are looking at a 30% growth rate per annum this year.”
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AVAILABILITY AND FIRST CITIZEN:
The latest collection of watches is available at CITIZEN exclusive showrooms & leading watch outlets across India.
Mr. Kawaguchi elaborated, “Citizen’s watches are today available in over 500 outlets across India, which gives us good visibility in the market. In the coming months, we will focus on increasing our visibility across the country with national watch chain stores along with our First Citizen’s showrooms. This initiative will boost the company’s current sales of Rs. 60 Crores to double of the turnover by the next 3 years.”
ABOUT CITIZEN:
CITIZEN Watches Co. Ltd of Japan, with its 70 year heritage sells world-class watches and allied products in more than 150 countries worldwide. CITIZEN Watches (India) Pvt. Ltd, a subsidiary of CITIZEN Japan. The company’s entry into India in 1997 was heralded by the revolutionary Eco-Drive-light powered watches, lending an air of excitement and expectation around the CITIZEN brand and adding to the excellent equity CITIZEN it already enjoyed amongst the consumers in India.