Sneh Nihalani from Rediffusion Y&R is the proud winner
CNBC AWAAZ announced the winner of the Storyboard Hindi launch campaign contest. The entry from Sneh Nihalani, Creative Partner-Copy, Rediffusion Y&R was adjudged as the winning entry.
As a part of the contest the contestants were asked to craft a launch campaign for this special edition of Storyboard. The winner, Sneh Nihalani, not only won an all expense paid trip to Cannes Lions-International Advertising Festival but also feature in the Special Storyboard episode on the Cannes festival.
The key message of the campaign submitted by Sneh was ‘Angrezi mast hai toh hindi masti hai’. The Ads played on the witty Hindi translation of the commonly used words and phrases by advertising professionals such as Brainstorm was written as ‘Mastisk choosak aviram bak bak’, dangler as ‘phad phad karta dahi-handi soochak’ and so on. The entry also included viral videos with English commercials being re-recorded in Hindi to add the witty touch. Sneh was assisted by her colleagues Abhishek Dey, Creative Partner-Art, Rediffusion Y&R and Kashif Memon, Creative Partner-Films, Rediffusion Y&R.
Sneh Nihalani travelled with the Storyboard team and is presently attending the Cannes Lions.
About CNBC AWAAZ:
CNBC AWAAZ is India's No. 1 Business channel. The channel reaches out to India's affluent Hindi speaking consumers and is a credible source for timely information on intelligent investing, saving, spending decisions, as well as the latest career opportunities. The CNBC AWAAZ editorial team brings with them more than 15 years of experience each and a nation wide network spanning more than 45 cities. The reporting team is backed by a strong research set up, the first of its kind in India that specializes in research including consumer research, commodity markets, small business related information and stock markets. With www.awaazkarobar.com, CNBC AWAAZ is now just a click away.