ColorPlus Xnovation offers clothing with COTTON COMFORT TO THE POWER OF 'X' made from high quality cotton woven with XLA™ Fiber for extra comfort and superior performance.
Mr. Vineesh Chadha, Chief Operating Officer, ColorPlus Fashions Ltd. said, "Our customer analysis told us that there was room for further improvement on the parameters of softness, color brilliance & wrinkle free properties of apparel in the Indian market. In the context of today's fitted & slimmer silhouettes for men and women the need for comfort stretch as stress points was desired. We scanned the latest breakthrough technologies from all over the world and decided to partner with XLA™, a revolutionary fiber." |
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Mr. Chadha further added that "XLA™ is an innovative technology from Dow Fiber Solutions to offer the ultimate look, comfort and performance desired by Indian consumers. Xnovation collection from ColorPlus in partnership with XLA™ is available on retail for men. This collection offers non-iron shirts, mercerized knit polo's, Chino trousers, suits and innerwear for men. Xnovation collection for women also will be on retail soon."
Mr Ramki Subramanian, Director, New Businesses, Dow India said, "XLA™ is pleased to partner with ColorPlus, India's leading casual wear brand that has a distinct and expressive vision allowing our fiber to shine through a revolutionary way. The ColorPlus name itself spells innovation and unusual styling and we pride ourselves in offering a combination of supreme durability, easy comfort and effortless style at a premium level."
Mr Subramanian further added that, "XLA™ is about longevity in the life of the garment that keeps its shape, color and great fit. The XLA™ fiber in the garment dramatically increases the comfort level by imparting it life long comfort stretch properties. No stress points build up. The garment adapts to the body shape keeping you comfortable and relaxed amongst all the pulls and pressures of modern day life."
XLA™ is the worlds first olefin-based revolutionary fiber from the stable of Dow Fiber Solutions. XLA™ fiber has comfort stretch properties that can withstand very high temperatures (up to 220?).
XLA™ and ColorPlus have worked hand in hand to enhance the look, comfort and performance of ColorPlus Chinos. The current Process 6030 from ColorPlus was made compatible to handle the fabric with XLA™ core spun yarn. For this process, the fabric is subjected to the sub zero temperatures (-33'C) that normally prevail high above the earth and then put them into ovens where the temperatures reach levels which are normally experienced deep below the earths surface (150'C). Such dramatic treatment on fabric serves to enhance the hand feel & increase color depth and the garment acquires strong wrinkle defying properties. The process delivers trousers with a sharp line crease for the pristine look "� which stays till the very end of a hectic day.
About Colorplus
Set up in 1993, Colorplus is India's leading casual wear brand. Today, it is part of the Raymond group. The brand now has presence in over 350 locations in India and Middle East and growing further with each year. Based in Chennai, the brand has a centralized design and development team and technologically advanced in house manufacturing facilities.
About Dow Fiber Solutions
Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers "� to meet consumer needs. The business has established a customer base in Europe, Asia/Pacific, the United States and South America to produce fabrics made with XLA™ fiber. XLA™ is one of many innovative products that underscore Dow's strategy to strengthen its performance business portfolio by prioritizing marketing and application development activities that support high-value, end-use applications. For more information, visit www.dowxla.com.