* Plan to add 300 people to strengthen its leadership in Indian Search Marketing Industry Mumbai November 15, 2007 : Communicate2, the leader in contextual advertising in India, today announced their plans to quadruple their Pune office and add 300 people in the coming fiscal. As a leader in the contextual advertising space, Communicate2 endeavors to remove advertising as an expense from the Profit and Loss Accounts and replace the same with the term Cost of Sale.Located at Baner, the new office will cater to data analytics to delve deeper into large data-banks to come up with better and targeted marketing strategies for clients. The new office will also focus on research into impact of global events on purchase behaviours. It will provide back-end support and impetus to Communicate2's expansion in the UK market."We have been growing very fast at a pace of 500% year-on-year. Key customer acquisitions and the growing team size necessitated expansion of our Pune office. This expansion will allow us to more than quadruple our current employee strength," explained Vivek Bhargava, Founder and Managing Director, Communicate2. He further added "Communicate2 is looking to hire business professionals with diverse backgrounds from all areas of marketing. Their insight will help us craft effective pay-per-performance campaigns that will drive sales for our clients. Pune is an obvious choice of location because of its growing importance as a major economic centre of India and availability of good talent that can be harnessed for our continued leadership in the Search Engine Market (SEM) space." Apart from the latest in technology and infrastructure, the new Pune office will provide a stress-free environment. It will house a pool table, a snooker table, carom boards, darts, chess and various other recreational activities. It will also have equipments for cardio exercises. About Communicate2Communicate2 is the leader in contextual advertising space in India. It endeavors to remove advertising as an expense from the Profit and Loss Accounts and replace the same with the term Cost of Sale.Communicate2, started in late 1997, provides Cost of sale based advertising for companies like ICICI Bank, HDFC Bank, Standard Chartered Bank, Apnaloan.com, LIC Housing Finance, Reliance Money, Bajaj Allianz, ICICI Lombard General Insurance and Kingfisher Airlines among others.
