Yatra.com witnesses maximum number of unique users in March 2011
- 3.1 million unique visitors in March 2011
- Growth of 500,000 (18%) unique visitors to the site over February 2011
- YoY growth of over 84% unique visitors to the site over March 2010
- Total visits of nearly 5.8 million to Yatra.com during March 2011
- Reported 950,000 (19%) growth in visits over February 2010
- Reported over 72% YoY growth in March 2011
Yatra.com, India's leading online travel company, has consolidated its number 1 position in the online travel portals’ space by getting over 3.1 million Unique Visitors in March 2011, as adjudged by comScore, the global leader in measuring the digital world and preferred source of digital marketing intelligence.
In its effort to provide the best possible user experience to its customers, Yatra.com has consistently improved on its product features and service delivery. Thereby, insuring rapid growth in visitors over the reported period. Unique visitors is a statistic describing traffic to a Web site, counting each visitor only once in the time-frame of the report. This statistic is relevant as a measure of a site's true audience size. This is one of the most important metrics for travel portals and gives an unbiased indication of the popularity of the site.
Commenting on this impartial, third party industry report, Mr. Dhruv Shringi, Co-Founder and CEO, Yatra.com stated, “This reaffirms the faith that consumers are putting in Yatra.com as the number one brand in the online travel space. We have seen a surge in overall visitors over the past one year and we continue to outpace both the category and our competitors”.
Recently, Yatra.com launched the Yatra.com Cricket Manager, an online cricketing initiative which was a huge success, as it helped the online portal in reaching out to a whole new segment. These metrics achieved are a reflection of the popularity, user-friendliness, transparency and reach that Yatra.com has brought to the OTA space.
Yatra.com currently records over six million page-views per month, spread across all its products from hotels, holidays and flights.
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About Yatra.com
Yatra.com is India’s leading online travel company. We provide information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. We offer a host of travel services designed to make business and leisure travel easier.
Based in Gurgaon, India, Yatra is a one-stop-shop for all travel-related services. A leading consolidator of travel products, Yatra.com provides reservation facility for more than 3,800 hotels across 336 cities in India and over 90,000 hotels around the world. We partner with domestic and international airlines to offer flight-booking services at the best rates. Through a close working alliance with all leading airlines, we are able to offer negotiated rates for flight bookings for travel from and into and within India. All products at Yatra.com come with a best price guarantee and an assurance of instant booking.
Customers can access Yatra.com through multiple ways: through our user-friendly website, 24x7 multi-lingual call center, a countrywide network of Holiday Lounges and Yatra Travel Express stores or through their mobile phones. Yatra.com provides booking facility for all the popular as well as exotic national and international destinations.
Launched in August 2006, Yatra is today ranked as the leading provider of consumer-direct travel services in India. Yatra.com has emerged as the most trusted travel brand in India and we were recently voted ‘Most Trusted Brand of India’ in the online travel category by Brand Equity, and also received the coveted most preferred online travel company award at the CNBC/Awaaz Consumer Travel Awards from the Hon Tourism Minister of India Smt Kumari Shailja .
Our Investors
Yatra.com is backed by well-known and reputed investors: Valiant Capital Management, Promod Haque’s Silicon Valley-based Norwest Venture Partners (NVP), Reliance Anil Dhirubhai Ambani Group’s Reliance Capital, Raghav Bahl-promoted Network 18, and Intel Capital, the strategic investment arm of Intel.