USA based Cotton Babies, Inc. has announced that it has entered into an exclusive tie-up with SmartBaby, India’s leading online retailer of baby care products to market its extremely successful range of cloth diapers in India, including its leading cloth diaper brands, bumGeniusTM, FlipTM and EconobumTM.
According to Ms. Jennifer Labit, CEO, Cotton Babies, Inc., and the inventor of bumGenius cloth diapers, “We are excited to have tied-up with SmartBaby and are confident that they will be able to effectively market our innovative product range in India, which has a huge market for quality cloth diapers. Our products will be available at SmartBaby’s online store immediately and we look forward to an enthusiastic response from the Indian parents!”
In the initial phase, SmartBaby will make Cotton Babies’ products available in India through its online retail store www.SmartBaby.in. These products will also be made available off-the-shelf in major retail stores across many cities in India including New Delhi, Gurgaon, Noida, Mumbai, Ahmedabad, Pune, Chennai, Bangalore, Hyderabad, Kolkata, Chandigarh, Jaipur etc. in the second phase. The third phase of the launch would see SmartBaby reaching out to Indian parents in even smaller cities in India.
Ms. Rachel Chand, CEO, SmartBaby, said, “Not all Indian parents are looking for mere convenience when it comes to diapering. Indian parents who are sensitive to their baby’s health and the environment and also want to save their hard earned money will definitely find Cotton Babies’ internationally acclaimed cloth diapers to be far superior compared to disposables.”
About SmartBaby
SmartBaby is the initiation of an innovative couple based in Shimla (Himachal Pradesh), whose inspiration is to provide easy access to the best brands and a comprehensive range of world class baby care products in India. SmartBaby is the exclusive representative and distributor of the products from Cotton Babies, Inc. USA, which was started in the year 2002. More information on Smartbaby and the availability of bumGeniusTM in India is available at www.SmartBaby.in
About Cotton Babies Inc. and bumGeniusTM
In keeping with the saying, "necessity is the mother of invention", all of our products have been designed out of a need for something different. In 2006, Cotton Babies opened their first retail store in St. Louis, Missouri, USA. Today, Cotton babies has two production facilities in the US and Egypt and is selling their bumGeniusTM diapers internationally throughout Canada, Europe, the Middle East, Africa, Australia and will soon be available in India. The latest bumGenius 4.0 product was launched earlier this year and has wowed the customers worldwide. bumGeniusTM All-In-One diapers won an iParenting Media Award and are one of the top ranked products on Diaper Pin, a leading cloth diaper product review organization. For more information, please logon to www.CottonBabies.com and www.BumGenius.com