A movement is about to begin this weekend, urging Indian citizens to rise up in the cause of National Internal Security, as India and the rest of the world commemorates the anniversary of 26/11. Millions of Indian citizens who were shaken by the ordeal of terror attacks in Mumbai last year, and were just left speechless by the pain and shock, now have a chance to speak and take action to support the efforts of India’s internal security forces.
The campaign is designed to raise funds to aid the internal security forces of India, by mobilizing millions of Indians on Thursday, November 26th, 2009. On this day, for one hour between 8:36 pm and 9:36 pm, over 53 million mobile users* in India will have the opportunity to make their contribution by simply making a phone call. The net income of all voice calls made within India, during this ‘Talk for India Hour’, will be donated to the Government of India in support of its initiative to strengthen the national security of the country.
The initiative will benefit the thousands of valiant men who risk their lives for the safety of Indian citizens. To ensure that these brave men are well equipped to fight those who attempt to disturb and destruct the country’s national integrity and peace, every one of the select 53 million mobile subscribers is urged to pick up the phone and make a call.
*The campaign is an initiative of mobile operator, IDEA Cellular, which has a subscriber base of over 53 million across the country. The campaign will be supported across print, television, digital and outdoor media space. The funds accumulated from calls initiated from the network during the ‘Talk for India Hour’ will be donated to the Government.