The initiative is designed based on Dream11.com's Fantasy Cricket Game
Dream11.com, the World’s No.1 Fantasy Cricket game, has partnered with Godrej Group to launch their customer connect initiative ‘Godrej Powerplay’, with the main focus on the upcoming IPL Tournament. Dream11.com has customized the fantasy cricket concept for Godrej to let their consumers experience the thrill of making their own fantasy cricket team while buying Godrej products to win mega prizes during the IPL season.
Speaking on this occasion, Harsh Jain, CMD, Dream11.com, said, “We are very pleased that Godrej has chosen our award winning Fantasy Cricket game to be the backbone of their customer loyalty program. Dream11.com's game has been customized for Godrej's 500 million strong consumer base, who can create their team via a phone call or sms, as well as online. Our association with Godrej has only strengthened Dream11.com's position as the World’s No.1 Fantasy Cricket Game”
Tanya Dubash, Executive Director and the President, Marketing, Godrej Group commented, “Godrej, ever since it’s prelaunch in April 2008 under the ethos of Brighter Living, has been at the forefront of launching powerful initiatives to engage & delight our consumers. The success of Gojiyo & Godrej Khelo Jeeto Jiyo is a testament to this drive. Carrying the spirit forward, we are happy to bring Godrej Powerplay wherein Godrej becomes the nation’s first brand to foray into mass multi-category loyalty cutting across all types of consumers & 90+ product / brand lines. Godrej Powerplay allows Godrej consumers a chance to participate in the thrill of IPL, create their own teams, win awesome rewards while creating a lifestyle of their own using Godrej products in the process. Godrej Powerplay allows us a chance to engage with consumers on a one on one basis as we seek to delight them.”
How to play the game: Each participant who buys a Godrej product from any of the categories ranging from soaps to furniture will have to sms the ‘Godrej ’ to 09167500100 or call on 09167500100 or log on to www.godrejpowerplay.com. This will help the participant get the name of a cricketer for every distinct product registered along with the value assigned to the cricketer, as well as creating a virtual bank balance. Depending on the real-life performances of the players, their values increase, giving the participants a better chance to win. If a participant is not satisfied with a particular cricketer’s performance and wants to exchange him for another, he can do that on the basis of their values.
Godrej Powerplay brings a once-in-a-lifetime opportunity to meet some of the biggest cricketers in the Mumbai Indians and Kolkata Knight Riders teams, visit net practices, get autographed merchandise and even tickets to IPL matches. A range of weekly prizes includes winning a complete set of Godrej appliances for the home, Godrej Interio furniture or attractive IPL merchandise.
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About Dream11.com
Dream11.com, the ‘World’s No.1 Fantasy Cricket Game’, is the flagship brand of Clover Media (formerly Dream11 Gaming), one of the top 100 startups in the world. It is a unique and innovative Fantasy Cricket website that offers users the world’s first graphical Fantasy Cricket game and a chance to win cash by participating in daily social challenges. It closely integrates product features with social platforms such as Facebook and Twitter, which help users connect with like-minded individuals and invite friends whom they can compete with. Dream11.com also offers its award-winning product as a service to many brands such as Adidas Cricket, Mumbai Indians, Godrej, Indiatimes, UTV and DNA. Dream11.com's real-time fantasy scoring mechanic, clutter-free interface and ease-of-use keeps users worldwide hooked on for a highly engaging and interactive experience.
For more information: log on to http://www.dream11.com/
About Godrej Group
The Godrej Group is one of the India’s leading business groups. With interests in industries as varied as high-tech engineering solutions and world class consumer products Godrej is an integral part of over 500 million Indians every day. The Godrej group has charted a new marketing and branding strategy that aims to revitalize the Godrej Master Brand by creating a unified brand identity based on a strategic plan to create greater synergy across its businesses and brand portfolio. As a part of a systematic plan for investing in the Godrej brand franchise, the group will strategically align its product and brand development, retail channel strategy, communication and talent management. The initiative intends to build the Godrej Master Brand in tandem with the four businesses of personal grooming, furniture, property and aerospace amongst others.