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Dressed to perfection from Italy: Lavazza launches New Blue Coffee Maker

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Announcement Corporate
Last Updated : Jan 20 2013 | 8:45 PM IST

Lavazza, Italy’s favourite coffee company in order to improve the section of coffee machines that already exists in the India market has given yet another reason to coffee connoisseurs to experience the authentic taste of pure ‘espresso coffee’, with the launch of its premium, Lavazza Blue Coffee Maker LB 1100 Series.

Fresh & Honest Café Ltd, India’s leading coffee, vending and retailing company and part of Lavazza India announced the launch of this new product, an ideal fit for high-end residences, conference halls, bars, cafes and restaurants. The new LB1100 series coffee machine is a delight for coffee lovers with its uber style, dashing and impressive looks yet easy to use. Designed by Pininfarina, an Italian design company, Lavazza has once again delivered a world class quality product to its consumers, with the launch of the LB 1100 series.

Mr. K. Sivakumar, Chief Operating Officer, Fresh & Honest Café Ltd. Said, “The launch of our new product demonstrates our commitment to deliver the most innovative technology to our consumers. The new Lavazza Blue Coffee Maker LB 1100 Series makes for an ideal Italian icon at one’s home or office. These coffee makers work on patented capsule technology that delivers an authentic espresso experience in 30 seconds. The launch of LB 1100 series is our effort to come closer to our consumers.”

LB 1100 series work on patented LAVAZZA BLUE capsules (See Annexure). These capsules contain ground coffee powder, packed in inert atmosphere and sealed to lock the freshness and aroma. The LB 1100 enables customers to brew the perfect cup of coffee with a smooth and full taste conveniently, at the touch of a button. The flavor is protected because the machine is sealed and there are no spills and no clean ups.

The Lavazza LB 1100 is not only perfect for hot coffee but you can also prepare your cold coffee by chilling your cup of espresso and blending it with scoops of ice cream/ milk/ whipped cream. Whatever you choose to do, there is always a new beverage waiting to be discovered.

The Lavazza LB 1100 is ideal for residences, conference halls, bars, cafes and restaurants and is available across key states in India for Rs. 32, 500.

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Product Features

  • Automatic lock system on capsule insertion door
  • Starts brewing with the turn of the knob
  • Steam spout
  • Drawer that can hold upto 10 used capsules
  • Automatic ejection of used capsules into the drawer
  • Automatic system to check when the drawer is full • Adjustable cup support rack for use with large cups

 

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First Published: Apr 04 2011 | 5:31 PM IST

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