Electrolux, a global leader in home appliances, today announced the young, talented and rising Bollywood actress, Sonam Kapoor as its brand ambassador in India. The contract entails Sonam to endorse the products of Electrolux in India through promotion, advertising and marketing. The Electrolux product portfolio includes Refrigerators, Washing Machines, Microwaves and Air Conditioners which are innovative and thoughtfully designed based on extensive consumer insight to meet the real needs of consumers and professionals.
Says Anil Khera, Chief Executive Officer – PE Electronics Ltd, “We are thrilled at the prospect of having Sonam Kapoor as the brand ambassador for Electrolux in India. Extremely talented and successful at a young age, Sonam Kapoor has emerged as a youth and fashion icon in the country today. This is the first time that we have engaged with a brand ambassador as we believe that Sonam Kapoor encapsulates all the qualities that Electrolux stands for and will enable our customers to have a better connect with our products.”
“At Electrolux, we are currently rejuvenating our brand identity with a renewed focus on innovation and excellence in performance. We truly believe that we are set to achieve leadership status in this category and hence are pleased to be associated with a dynamic and leading actress like Sonam Kapoor. She is young and innocent yet vibrant and lively among her peers. Sonam is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Sonam, there would be a far-reaching impact and greater awareness of our brand” said Sajeev R, Chief Operating Officer – Electrolux, PE Electronics Ltd.
Speaking at the occasion, Sonam Kapoor said, “it is an honor and privilege to be associated with Electrolux which has state of the art products that are exceptionally stylish in their design. The products are innovative and easy to use which makes them ideal for young professionals who are busy and always on the go.I look forward to an exciting journey with Electrolux.”
About PE Electronics:
PE Electronics Ltd is a new business unit that brings together two premium brands Philips (range of television products) and Electrolux (range of Home Appliances) that complement each other as a single entity under a unique brand licensee agreement. Set up in April 2010, PE Electronics Ltd. is headquartered in Mumbai and will operate in 9 zones with 24 branch offices across the country. As part of PE Electronics, the Philips product range will consist of High definition LEDs, LCDs and Ultra Slim Color TV’s. The Electrolux product range will consist of Refrigerators, Washing Machines, Microwave Ovens and Air- Conditioners.