EQUAL, the worlds leading low-calorie sweetener sold across 88 countries, has introduced an Elaichi flavoured sweetener developed by and for the Indian consumers. This is a unique first in the world of sweeteners.
The Indian tea beverage drinkers are different in the sense that they always enjoy their tea with taste enhancers added while making tea. EQUAL thus not only offers a sugar substitute with low calorie intake but also enhances the drinking experience.
Thus you enjoy all the benefits of the goodness of Elaichi along with low sugar intake.
Vishal Shah, Regional Director - South Asia for Merisant India Pvt. Ltd., says “Equal Elaichi is just the beginning in making EQUAL a household brand in the exciting and growing Indian market – we plan several variants in the coming months which will both expand the market and delight the sweetener consuming segment. The attempt being to convert the entire segment from ‘need to use’ to a more lifestyle ‘choose to use’ segment.”
EQUAL Elaichi is available across all premium outlets in cartons of 25 sachets each at Rs 45 per carton.
EQUAL Globally Synergised Packaging In India:
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The EQUAL Elaichi India launch has also coincided with the launch of the new global packaging for the entire EQUAL range of products. This exposes the global consumer to a one-world-one- design format for brand EQUAL.
The new visual design of the EQUAL packaging has a string of pearls in different colours – these represent the various flavours of life in which EQUAL brings to consumers a more varied approach to taste and fulfillment.
Merisant India Private Limited:
A 100% owned subsidiary of Merisant Inc, the Indian division has been an active pioneer in the Indian market since the eighties. Since then it has spread its depth of reach across all cities and towns and is the most credible brand with not just consumers but the medical fraternity. to. Its global benchmarks ensure that only the best imported aspartame is used giving it a huge taste advantage over other Indian brands, which is why it is the only Indian sweetener brand to gain the coveted ‘Superbrand’ title this year. The elite board members of ‘Superbrand’ acknowledges the leadership role played by brand EQUAL in pioneering the consumer health segment of sweeteners amongst the Indian consumers and making India more health conscious.