MIRC Electronics Ltd. (ONIDA), India’s reputed Electronics and Consumer Durables Company, has announced a cricket bonanza for its consumers with exciting offers on its LCD and LED TV variants in line with the commencement of the 2011 Cricket World Cup.
Onida has worked out an innovative finance scheme called ‘Pay per Inch’ for customers purchasing an Onida LCD or LED TV. The per-day EMI outflow has been worked out to be equal to the screen size of the LCD/ LED TV! Thus, the per-day EMI outflow for a customer purchasing a 32” LCD/ LED TV would be Rs.32/day and that for a customer buying a 24” LCD/ LED TV would be Rs.24/day. The EMI would be payable on a monthly basis.
Besides this, consumers buying a 22” or 24” LED TV or any of Onida’s LCD TVs will get a Reliance HD DTH connection with a 1-month subscription of the Reliance Diamond Pack worth Rs. 2,888/- absolutely free. Consumers purchasing a Onida 32” or 40” ICare LED TV would get a Reliance Digital Video Recorder with a 120 GB hard disk drive providing up to 200 hours of recording and a 1-month subscription of the Diamond pack worth Rs 6,288/- absolutely free.
Speaking on the occasion, Mr. K. Sriram, VP (Sales, Marketing and Services), MIRC Electronics Ltd. (ONIDA) said, “Cricketing events such as the World Cup are extremely popular and viewed by every home in India. During this period, consumers look to upgrade their existing TV sets or even buy the latest products available in the markets. Also, with our wide range of Full High Definition (Full HD) LCD and LED TVs, we expect sales to rise by at least 40% during this 45-day period of cricket extravaganza.” Onida provides Full HD LCD and LED TVs even in the smaller sizes starting from 24”.
ONIDA is also providing a 0% finance offer on all ONIDA LCD/LED TV models.
These offers will be available in markets across India commencing from February 11, 2011 to March 31, 2011.
About ONIDA:
ONIDA was started by Mr.G.L.Mirchandani and Mr.Vijay Mansukhani in 1981 in Mumbai. In 1982, ONIDA started assembling television sets at their factory in Andheri, Mumbai. ONIDA today enjoys a strong equity among consumers, making it one of the leading brands in India. Besides being a leading brand in CTV, LCD & DVD categories, ONIDA has established itself as a strong player in the household appliance categories of Microwave Owens, Air-conditioners & Washing machines. Onida is also present in the mobile phone business and has steadily increased its share of the market. ONIDA has a network of 33 branch offices, 151 Customer Relation Centers and 41 depots spread across India. Website: www.onida.com