Continued focus and commitment to Quality and Cost of Ownership key drivers.
Ford India has registered an impressive 98% growth in year on year sales in October 2009 as compared to the corresponding period last year. It sold 3,458 units in October 2009 as against 1,744 units during October 2008.
October has been one of the best-selling months with Ford India recording its highest sales in the last 25 months. The sterling performance in October followed a robust 50% Year on Year growth in sales in September 09.
Nigel Wark, executive director, Marketing, Sales & Service, Ford India said, “The very fact that Ford India's growth is far above the Industry growth, is a delightful positive response from the customers to our commitment to customer focus. We are seeing an overwhelming response to our product line-up, with the Fiesta recording its highest sales in the last 16 months. We are delighted to see such an impressive and robust growth for all our car lines; we believe that our product strategy and planning have gained the necessary momentum and traction in the Indian market.”
“The consistent surge in sales is a testament to Ford's focus and commitment to quality and the enhanced ownership experience through new initiatives like Quick Service that we believe will further improve our market share,” Nigel added.
There is a continued strong demand for the Ikon which was ranked No. 1 by J.D Power in its 2008 dependability study. Ford India is strengthening its dealership and service network to 159 locations in India by the end of this year gearing up for the launch of its small car, Figo,
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Editor's Notes:
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With more than 2300 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta. Ford India is in its twelfth year of operations in the country.
For more information, visit www.india.ford.com