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Fujifilm adds high definition capability to its entire range of digital cameras

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Announcement Corporate
Last Updated : Jan 20 2013 | 12:57 AM IST

FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, one of the world’s largest photographic solutions company, has announced that it has added high definition (HD) capability to all of its 14 digital camera models available in the Indian market. The company has thus set a new industry benchmark for its rivals which provide this advanced feature only in their high-end products.

High definition or HD stands for the ability of digital cameras to offer full compatibility with high definition television (HDTV) systems for both stills and movies, as well as capturing true HD movies (at 1280 x 720 pixels) and wide screen stills (at 1920 x 1080 pixels). The HD output allows the Fujifilm digital cameras to display ultra clear high definition photographs and movies on HDTV. Most of these exciting new HD capable digital cameras from Fujifilm come with remote control and HDMI (high definition multimedia interface) cable so that users are ready for action.

According to Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, “It is owing to our global research and development facilities that we are always first with innovations as far as digital photography domain is concerned. We invented the first digital camera, brought about the EXR revolution when it comes to digital camera sensors, and launched amidst many world firsts to our credit, the first 3D digital camera as well. The addition of HD capability to our cameras is another feather in our cap.”

Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, said, “This is a definite competitive advantage as this feature of HD Photo and HD Video is available in all our entire range of digital cameras starting from price point of Rs4999 to our esteemed customers.  We firmly believe in offering the latest to our customers who have reposed immense faith in the brand and keeping ahead of the competition, always.”

Fujifilm has launched four new models of its ‘A series’ compacts (AV100, AV150, AX200 & AX250) featuring high definition (HD) image & video capture for the first time on entry-level cameras. These are easy-to-use, produce great results, and are ideal for people who are investing in their first digital camera.

Fujifilm has also launched four sleek models of its ‘J series’ family cameras (JV100, JV150, JX200 & JX250) that come with sculpted and sophisticated looks, and enable users to shoot images in HD. These cameras are loaded with advanced features like razor sharp Fujinon zoom lenses, Scene Recognition Auto, Panorama Shooting Mode, Movie Mode with Sound, Picture Search etc.

Besides these, Fujifilm has announced a new long-zoom compact camera – the FinePix JZ300 that encompasses style, substance and affordability. With a 10x optical zoom, 28mm wide-angle lens, advanced CCD-shift image stabilization system, HD image and movie capture, 2.7” LCD screen and a 12 mega pixel resolution, the JZ300 offers a ‘best in class’ feature set which will suit a wide range of consumers. For those who are avidly upload images on Facebook or share videos on YouTube etc., Fujifilm has a new delight in FinePix Z700 – a stylish social networker. Successor to the popular FinePix Z series of cameras, this fun and fashionable camera has an impressive feature set: 12 mega pixel resolution, a Fujinon 5x optical zoom, HD image recording and a new YouTube/Facebook easy web upload facility.

Not to forget the high performance 2010 digital camera line-up (Fujifilm FinePix S1800HD & S2500HD), HD capability has been added on to these as well. These 12 mega pixel cameras built around new 15x zoom and 18x zoom Fujinon lenses and Fujifilm’s proprietary image processing deliver remarkably high quality results all the way from wide angle through to telephoto.

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An improvisation over the multiple-award winning Fujifilm FinePix F70EXR, comes the all new jewellery-like F80EXR, a 10x zoom compact with a new high resolution 12 mega pixel Super CCD EXR sensor, 3” large high contrast LCD screen (viewable at 160 degrees vertically as well as horizontally), Face Recognition Technology (a new feature wherein faces of 8 people with their names can be pre-programmed in the camera for auto-identification), HD video capture, Super Intelligent Flash, Film Modes, DSLR-like Effects with Pro-Focus Mode, Pro Low-light Mode (with Multi Frame Technology), Tracking AF, EXR Priority Modes and EXR Auto Modes, Dual Image Stabilization, and the world’s first dog/cat detection capability. Last but not the least, one of the more advanced cameras launched by Fujifilm amidst its new introductions is the FinePix HS10 – an extreme long zoom camera with high speed capture and unique features. It qualifies for the ultimate ‘all in one’ photographer’s camera title. This FinePix features world’s first 30x optical zoom with manual zoom mechanism and advanced photographic features. Both the aforementioned new and revolutionary digital camera models, the FinePix F80 EXR and FinePix HS10, have now been made HD capable.

About FUJIFILM
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in

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First Published: Jun 24 2010 | 7:58 PM IST

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