| After establishing itself as a prominent player in the gems and jewellery industry, the company has ventured into lifestyle and is now making an endeavor to reach our wider base of audience by associating itself with the field of sports.In a press conference at Hyderabad, the Group unveiled its association with ICL and jersey sported by the cricket stars of the Kolkata Tigers team was also showcased. |
| Speaking on the initiative, Mr. Adri Voorn, Executive Director - Gitanjali Gems Ltd, states, "Gitanjali Group would like to be at the heart of young India. Cricket in India is more than a sport. It has a cult status, we are glad to be associated with this magnificent game that is the singular most unifying force in a diverse country like India." |
| "Revv "� a high-fashion jewellery range in steel is definitely a style statement of the iconic metrosexual men of today. The ICL is indeed a great platform to promote this brand. After Bollywood, it is sportsmen who have acts indelible impressions on the Indian minds. Just the way cricket matches are a fever in the country, we believe that our Revv range of jewellery would score high" Mr. Voorn added. |
| Mr. Kiran More, Executive Board Member, Indian Cricket League (ICL), "We are delighted to welcome Gitanjali Group on the ICL platform and Revv as sponsors of the Kolkata Tigers team. Their coming on board as sponsors provides encouragement & support to a side representing a very important cricket centre of the nation. The tigers boasts of some of the most exciting young cricketers in the country, & a sponsorship backing from a esteemed organization like Gitanjali Group will definitely go a long way in boosting the morale of these magnificent young men" |
| The Group has had a long and fruitful association with the City of Joy. Establishing its footprints in the culturally rich city of Kolkata, Gitanjali Group has made huge investments in the Mani Kanchan project along with setting up an institute to train people in the art of jewellery manufacturing, diamond cutting and polishing. The institute will produce approximately 10000 skilled personnel over the next 5 years to meet the shortage faced by the gems and jewellery industry. The Group will also set up its state of the art luxury mall in Kolkata, for which the company has acquired 100,000 square feet of space in Axis Mall in New Town built by the Bengal Peerless. The mall would sell lifestyle and jewellery brands, including the highly acclaimed international ones. The Gitanjali group's profitability is akin to a mine whose surface has just been explored. The true impact of all the initiatives undertaken is to fructify fully. Careful positioning, immense investments and dedicated organizational effort have positioned them at the crest of a wave that is moving upwards with great momentum. |
| About Kolkata Tigers |
| The city of joy is represented by the spirited Kolkata Tigers. Led by the combative Craig Macmillan who led the Tigers by example during the inaugural tournament held in Panchkula. The Tiger's batting will revolve around captain Macmillan & the two impressive domestic players, Rohan Gavaskar & the prodigal Abhishek Jhunjhunwala. |
| Their impressive all-rounder player list with the likes of Lance Klusner & Deep Dasgupta will receive a shot in the arm with the inclusion of the hard hitting bowling all-rounder Andre Adams from New Zealand. The bowling attack for the Tigers will be lead by the pacy Nantie Hayward & spinner Upul Chandana ably supported by the impressive domestic left arm pacer Eklak Ahmid. |
| About Gitanjali Group |
| Gitanjali Gems Ltd. is a corporate with interests in diamond and jewellery, retail, infrastructure and lifestyle businesses. In the diamond and jewellery segment, the Company has a significant presence across the entire jewellery value chain: From sourcing raw materials to selling branded jewellery, every avenue in the industry is covered by the Company's integrated system. |
| Gitanjali is one of the first companies in India to introduce branded jewellery and has a dominant presence in retail jewellery. The Company has strong brands such as 'D'Damas', 'Asmi', 'Sangini', 'Nakshatra', 'Gili', etc and sells its products in India through its vast network of 1,250 outlets including outlets in host stores. The Company has more than 120,000 sq. ft of retail space and is planning to increase it up to 650,000 sq. ft within the next two years. Additionally, the Company operates 143 retail jewellery stores located across the United States through the acquisitions of Samuels Jewelers and Roger Jewelers. |
| The Company has diversified into the infrastructure space and is developing Special Economic Zones (SEZs) primarily for the Gems and Jewellery industry. The proposed sites for the SEZs are in Hyderabad, Panvel, Nagpur, Nasik, Nanded, Aurangabad and Kolkata. Further, Gitanjali has recently forayed into the Luxury retail business launching retail outlets that house global brands and are world-class fashion stores. |
| About Desire Jewellery |
| Desire offers a diversified product range that addresses the lifestyle needs to reflect the style and upcoming trends amongst the youth. The collection is contemporary, promoting the attitude of luxurious living and brand awareness among all strata of population and yet unconventional, casual and meant for the style-conscious youth. |
| The Desire collection showcases jewellery that reflects achievements, passion and inner strength and symbolizes her role of the youth in society. The Revv collection for HIM has elegant rings forged from the lustrous metal steel , long known for its strength and durability. Yet, Steel has a beauty that belies its strength. Revv embodies today's world with its modern style, innovative craftsmanship and impeccable design. The Revv collection features men's wedding bands, bracelets and cuff links. |
| About the Indian Cricket League (ICL) |
| The ICL aims to achieve the right combination of international and promising domestic players for every regional team to make ICL as the most competitive domestic league in the country. It involves identifying talented young players from all over India and providing them a platform to harness their cricketing skills to the best of their potential. Another forthcoming initiative of ICL will be to set up a nation-wide infrastructure (cricket academies) equipped with state-of-the-art facilities. These academies will be headed by international & domestic coaches who have revolutionized the game. |
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