Social media specialist, Red Digital, today announced that they have been appointed by Godrej to handle their consumer-connect initiative ‘Godrej Power Play’ on social media. Red Digital will help Godrej spread awareness, generate interest & increase consumer engagement for Godrej Power Play across all relevant social media platforms.
Red Digital is presently engaging Godrej’s fans with viral activities such as trivia, games, polls, promotions and contests as well as keeping fans updated on the latest news related to Godrej Power Play. These innovative and engaging activities have resulted in the Godrej Power Play fanpage on Facebook experiencing an exponential growth of over 50,000 fans in just two weeks of its launch.
Godrej is one of India’s most trusted brand names in FMCG, Home appliance & real estate. Godrej Power Play brings a once-in-a-lifetime opportunity to meet some of the biggest cricketers in the Mumbai Indians and Kolkata Knight Riders teams, visit net practices, get autographed merchandise and even tickets to IPL matches. A range of weekly prizes includes winning a complete set of Godrej appliances for the home, Godrej Interio furniture or attractive IPL merchandise.
Harsh Jain, Founder & Managing Director, Red Digital, said, “Red Digital is proud to be the preferred social media agency for a conglomerate like Godrej. The phenomenal growth of social networks, namely Facebook and Twitter, has compelled various brands to make their presence felt on these platforms. Red Digital’s work on social media has been groundbreaking, where we manage over 2.5 million fans for our clients on Facebook alone, which we hope to emulate for Godrej Power Play.”
Ashutosh Tiwari, Executive Vice-President Strategic Marketing, Godrej, said, “Godrej has always been at the forefront of using social media to build relationships with an ever younger consumer. This commitment has led Godrej & it’s portfolio of brands to a series of social media innovations like Gojiyo. Godrej Power Play is an exciting initiative which would help us build one on one relationship with our consumers: using social media for such affinity & advocacy building is extremely critical. It is for this purpose that we have tied up with Red Digital who have been at the forefront of some of the most effective work done in the social media space.”
What is Power Play and how to play the game: Each participant who buys a Godrej product from any of the categories ranging from soaps to furniture will have to sms the ‘Godrej
Red Digital provides customized social media and gaming solutions on various platforms such as Facebook, Twitter, Flash, iPhone and Android. Facebook has 600 million member profiles, that's one for every eleven people on the planet. A report by emarketer predicts ad spending on the world’s top social network will reach $2.19 billion in the US this year and just over $4 billion worldwide—both more than double last year’s figure. The total Asian population on Facebook is approximately 146 million out of which Indian population is around 22.24 Million. Social media in India reaches out to 60 per cent of the online Indian audience.
About Red Digital:
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Red Digital is a Mumbai based 360 degree digital ideation and services company which operates across new media platforms including social media, gaming, mobile and the traditional web. From start-ups to global brands, they've helped businesses realize their online potential. Red Digital presently works with multiple high profile clients including Adidas Cricket, Mumbai Indians, UTV Motion Pictures, Monginis, Godrej, Ibibo, Pogo, Cartoon Network, Disney, Apollo and Dream11.com for whom they manage design, brand solutions, gaming, social reputation management, ideation, online activation, product development and social commerce.
About Godrej Group
The Godrej Group is one of the India’s leading business groups. With interests in industries as varied as high-tech engineering solutions and world class consumer products Godrej is an integral part of over 500 million Indians every day. The Godrej group has charted a new marketing and branding strategy that aims to revitalize the Godrej Master Brand by creating a unified brand identity based on a strategic plan to create greater synergy across its businesses and brand portfolio. As a part of a systematic plan for investing in the Godrej brand franchise, the group will strategically align its product and brand development, retail channel strategy, communication and talent management. The initiative intends to build the Godrej Master Brand in tandem with the four businesses of personal grooming, furniture, property and aerospace amongst others.