Hero Motors Limited (HML), a part of the $5 billion USD Hero Group and specialist in transmissions for recreation products, and Magna Steyr India Pvt. Ltd., a co-operation between Magna Steyr and Magna Powertrain, operating units of Magna International Inc., announced today they have entered into a business development and technical assistance agreement.
As part of the agreement, which combines HML’s leadership in developing recreational vehicles and Magna’s diverse engineering expertise, HML and Magna Steyr India will co-operate in the development of new product lines, including drivetrain assemblies for the global recreation market as well as the India automotive industry.
“The alliance uniquely positions Hero Motors to provide end-to-end solutions for powertrain products worldwide,” said Pankaj Munjal, Managing Director of Hero Motors. “As a player in the automotive industry for drivetrain systems, Hero felt the need for an alliance which would enhance our service capability to the customer by including design competence, advanced engineering and project management to our already existing manufacturing excellence.”
Erwin Haas, Sr. VP of Engineering at Magna Powertrain, said: “This is an important step for Magna Steyr India, to bring all the state-of-the-art engineering capabilities of Magna into the rapidly growing India market. Our defined target is a win-win situation for both Hero Motors and Magna Steyr India. We see it as a challenge and at the same time an opportunity to combine our strengths and progress together into a successful business future.”
About Hero Motors Limited
Hero Motors Limited is in the business of providing integrated design, engineering, manufacturing and supply chain solutions to clients across the globe. We have a diverse business portfolio and provide services in the following verticals:
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Engine/Transmission: We manufacture transmissions in the recreation category such as ATVs, marine boats, and motorcycles for BRP & BMW.
Ferrous casting & chassis systems: This vertical caters to all major automotive car makers like General Motors, Nissan, BMW and Toyota by supplying brake discs, hubs, knuckles, front-corner modules and rear-axle assemblies. We nurture successful joint ventures with Sumitomo Kiriu of Japan and ZF Lemforder of Germany for brake discs and chassis systems respectively.
About Magna Steyr India Pvt. Ltd.
Magna Steyr India Pvt. Ltd. (MSIA) is a co-operation between Magna Steyr and Magna Powertrain. Located at Pune (Maharashtra), MSIA is an ISO 9001:2008-certified organization and is well connected to the Magna engineering and development centers worldwide. MSIA currently employs 190 people working in various automotive and recreation-product engineering domains including engines, drivetrain, electronics, CAE, seating, functional development, interiors/exteriors and complete vehicle integration. The services provided by MSIA range from basic specification definition at concept stage to final testing and homologation of components and products.
About Magna Powertrain
Magna Powertrain (www.magnapowertrain.com) is a premier supplier for the global automotive industry with full capabilities in powertrain design, development, testing and manufacturing. Complete system integration sets us apart from our competitors. Our innovations make an important contribution to the overall performance of the vehicle. They improve fuel economy, make the vehicle safer and lighter, ensure a pleasurable driving experience, and provide added value to the customer.
In line with increasing environmental pressure, many of Magna Powertrain’s innovations focus on electronically controlled technologies, supporting the quest for improved efficiency and reduced emissions. Manufacturing locations, engineering centers, and sales offices are situated close to our global customer base, stretching throughout all regions of the world.
About Magna International
Magna International (www.magna.com) is most diversified global automotive supplier. We design, develop and manufacture technologically advanced systems, assemblies, modules and components, and engineer and assemble complete vehicles, primarily for sale to original equipment manufacturers (OEMs) of cars and light trucks. Our capabilities include the design, engineering, testing and manufacture of automotive interior systems; seating systems; closure systems; body and chassis systems; vision systems; electronic systems; exterior systems; powertrain systems; roof systems; hybrid and electric vehicles/systems as well as complete vehicle engineering and assembly.
We have approximately 76,000 employees in 242 manufacturing operations and 76 product development, engineering and sales centers in 25 countries.