HyperCITY joins ranks of world's top 100 stores to visit

'Retail Week' U.K.'s leading Retail Publication Ranks HyperCITY as India's Best Store To Shop In

Mumbai, August 17, 2006: HyperCITY, India's first true hypermarket has been voted as India's top retail store by 'Retail Week', the market leading U.K. magazine revered by retailers and U.K.'s industry big-wigs, in its report on '100 Shops You Must Visit', thus putting India and HyperCITY on the global retail map. HyperCITY in Mumbai, was featured among internationally renowned stores such as Bloomingdales, New York; Selfridges, U.K.; Louis Vuitton, Paris and Carrefour, Shanghai. The special report carried weightage for innovation and creativity in retail, as well as recognising retail excellence. The report was based on a survey carried out by Retail Week amongst key players in the retail industry consisting of businessmen, analysts, retail consultants, editors and top shoppers around the globe.

Elated at having received this recognition, Mr. Andrew Levermore, CEO, HyperCITY said, "We are truly delighted at having achieved this acclaim so quickly after our launch. A mention in a leading industry publication like Retail Week is testimony to the service excellence that HyperCITY offers its customers and is an affirmation of the quantum leap that Indian retail has taken. This recognition would not have been possible without the tireless efforts of my colleagues at HyperCITY."

HyperCITY has the distinction of having crossed the milestone of welcoming its 1 millionth customer in a short span of less than 90 days, HyperCITY has thus raised the bar for the retail industry in India and today continues to set retail benchmarks through its novel and innovative format. It has successfully given the discerning Indian customers a truly international shopping environment, with the widest range of products and services, at great value.

As one of the industry experts surveyed by the Retail Week report, Tim Sleep, Head of Retail, Ernst & Young, U.K., said, "HyperCITY has revolutionised retail in India. In fact, the concept would work anywhere in the world in my view. HyperCITY is split into 30 per cent food, 70 per cent non food. It is the first store to introduce prepared chopped vegetables in India. Other innovative elements include a live demonstration kitchen with chefs cooking meals to encourage sales of ingredients and cooking utensil and kitchen appliances. It has a kids' interactive area to help toy sales, a creche and a home entertainment demonstration room with specially fitted acoustics."

With a view to ensuring world class shopping environment and experience, HyperCITY has chosen to work with partners who are suppliers to global retail giants. HyperCITY has partnered with JHP of London, for in-store design, JDA for Merchandise planning, Bax Global for logistics and supply chain management and with Johnson Diversey to improve customer shopping experience across key interaction points like food safety , sanitation and the like. It has an exclusive supply agreement with Waitrose, the food shops of John Lewis Partnership, which has been voted as the top supermarket chain in U.K. In India, Waitrose products, as well as Raleigh Bicycles, the world's largest bicycle manufacturer, is exclusively available at HyperCITY. Looking ahead, HyperCITY is committed to retail excellence and being a part of redefining the Indian retail landscape.

About HyperCITY HyperCITY Retail (India) Pvt. Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. HyperCITY, a hypermarket in the true sense, is situated over 1,20,000 sq feet at Malad, India and stocks an astonishing array of product categories""groceries, food, home needs, fresh food, garments and consumer durables""and offers time-pressed consumers more convenience, variety and value for their money, all under roof.

About Retail-week: Retail Week is the market-leading magazine for senior UK retailers published since 1988. A unique product serving the entire retail sector, it is the only single reference source of information for the retail industry. Retail Week delivers exclusive news, market data as well as in-depth analysis on the areas of retailers' highest expenditure.