Percept Ltd is appointed as the exclusive marketing agent of Indian Boxing Federation for 4 years i.e. till 2014
Indian Boxing Federation today got XXX Energy Drink as the Title Sponsor of the forthcoming 5th Commonwealth Boxing Championship 2010. Following the recent media reports stating the federation facing lack of sponsorships and shortage of funds to host the common wealth games, XXX has come forth to associate themselves with this coveted championship. XXX is a sensational energy drink from the house of the JMJ group. As the game of boxing is full of energy and adrenaline rush it was apt for XXX to associate with it. Like the game of boxing XXX also stands for extreme energy and tremendous excitement.
The brand is a creation of Mr. Sachiin Joshi, Vice Chairman, GT&T Pvt. Ltd. a part of JMJ group, a 1000 Crore Company that is into diverse businesses. The conference had Mr. Abhay Singh Chautala, President, IBF, Mr. Sachiin Joshi, Vice Chairman, GT&T Pvt. Ltd., Col PK Muralidharan Raja, Secretary General, IBF and Mr. Shailendra Singh, Joint MD, Percept Ltd addressing the media about the various aspects of their association from a unique boxing ring shaped dais.
To congratulate and appreciate the participation and support of XXX & Percept to IBF, Indian boxers like Vijender Singh, Akhil Kumar, Dinesh Kumar, Nanao Singh, Suranjay Singh made a dramatic entry to the conference wearing boxing hoods and gloves. This spectacular event had 2 hostesses hitting the gong before each one on the dais spoke. In a spectacular extravaganza the conference replicated the ambience of a boxing ring making it a unique event to remember.
The 5th Commonwealth Boxing Championships will be held at Talkatora Stadium, New Delhi from March 10-18, 2010. This Championship will see approx 140 boxers and 130 bouts from 17 Countries. All major Commonwealth boxing nations like England, Wales, Scotland, Ireland, South Africa, Pakistan, Sri Lanka, Malaysia, Bangladesh, Mauritius, Kenya, Samoa, Singapore, Canada (TBC) and India will be participating in this championship. Large number of boxers in the top 20 World rankings will be competing with each other. Indian boxing heroes such as Vijender Singh, Akhil Kumar, Dinesh Kumar, Nanao Singh, Suranjay Singh etc will be contending for India.
Percept Ltd was yesterday appointed as the Exclusive Marketing Agent for Indian Boxing Federation for 4 years i.e. till 2014 and they kick started their association by roping in XXX Energy Drink for this popular championship. As a marketing partner Percept Ltd will be primarily responsible to promote Indian Boxing talents. They will also promote the Indian Series of Boxing which would take off after the World Series of Boxing scheduled this year. Besides, it will also play an integral part in bringing bilateral, tri-nation and other international boxing events to India.
Mr. Sachiin Joshi, Vice Chairman, GT&T Pvt. Ltd quoted, “Today is a very important day for us, we are very excited to associate ourselves with an International Event of this stature. Recently boxing as a sport has made our entire country very proud when we brought home medals contending with the best talents worldwide. Our company has always been patronizing sports and strongly believe that India can be a great sporting nation if it is given the right support and encouragement. We are extremely confident that we have the requisite talent and Indian Boxing is all geared up to win many more international and national titles.”
Mr. Abhay Singh Chautala, President, Indian Boxing Federation said, “Commonwealth Boxing Championship is a very prestigious event to be held first time in our country after the 2006 Women’s World Championships. It indeed is very commendable of XXX Energy Drink and Percept to come forward and support us. We are certain that with their assistance and patronage we will be able to take this sport to every nook and corner of this country and will witness more youngsters taking up boxing as a career”.
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On this occasion Mr. Shailendra Singh, Joint Managing Director, Percept Ltd, said “In India, sports still takes a back seat and does not get the needed recognition and applause. It’s good to see XXX Energy Drink take keen interest in supporting and partnering with Commonwealth Boxing Championship. We need corporates to support sports like boxing that will help recognize and nurture boxing talents from smaller towns. As the marketing agent of IBF we will go all out to promote this sport in India and take it to another level by making it as popular as cricket or tennis.”
Common Wealth Boxing Championship is being supported by Ministry of Youth Affairs & Sports, Organizing Committee of Commonwealth Games and Sports Authority of India.
About XXX:
The Energy Drinks Segment is a 500 crore market today. And it is expected to reach Rs. 1,100 crore by 2010. Tapping this potential segment is a new energy drink, SJ XXX Energy that comes from the house of JMJ Group. It is being launched with the objective of providing an alternative energy drink to the consumer and hence giving him a winder extremely high on energy and high on life.
The brand XXX energy comes in two variants currently- REJUVE and NICOFIX. The USP of “NICOFIX" is that it is formulated with NPR which reduces the Nicotine urge and “REJUVE" is an exciting energy drink specially formulated to suit Indian taste buds." REJUVE” rejuvenates your mind and body and enhances your immunity, thus increasing your stamina. Both the cans are very competitively priced at Rs.75/- for 250 ml. These exciting products come to you from Goa Trade and Technology India Pvt Ltd (a part of JMJ Group) and are a strong reflection of the passion of its young vice chairperson, Sachin Joshi. Over five years of meticulous research coupled with the dynamism and sheer enthusiasm of Sachin Joshi has given birth to SJ XXX- the energy drink for the new generation.