ICICI Prudential Life has constantly been at helm of introducing innovative service initiatives in the industry towards enhancing consumer service experience. Recently the company has introduced a host of technology enabled services through mobile, website and IVR towards customer convenience. The company has developed www.iciciprulife.com as a full service website for customer transactions. The success of this offering is evident from the premium collection of Rs.440 crores that the company has garnered through the website during FY09.
Premium payment facility was introduced on the website in March 2007 with an objective to offer policyholders the flexibility to transact with the company 24x7, at a time and venue most convenient to them. The website has already seen over 4 lakh premium payment transactions since the launch of the service. The success of this channel re-affirms customers faith in the company and their trust in utilizing the online facility as a safe and secure mode of payment.
Commenting on the success of the website, Ms. Anita Pai, Executive Vice President - Customer Service & Technology, ICICI Prudential Life said, “Customer-centricity is the core philosophy behind all service initiatives at ICICI Prudential Life. The company constantly innovates with the objective of providing an enhanced customer service experience to its customers and the launch of technology enabled services was a step in this direction. We are happy to see the overwhelming response received towards premium payment on the website contributing close to 6%of the overall renewal premium payment. With an already existing website user base of over 1.9 million customers, we are confident that the share of technology enabled channels will continue to grow given the convenience and ease of payment that the channel offers”.
Besides enabling customers to make their premium payments, the website empowers the policyholder to carry on a host of other transactions as per their convenience. Customers can not only purchase policies online but also have the freedom to switch policies, update policy related information and receive new policy certificates through the web. Moreover, customers can now simply log on to the website to find out details of their policy, application status, premium receipts, notices, consolidated statements and NAV's at a click of a button in an easy to understand and convenient manner.
ICICI Prudential Life strongly believes in being present closer to the customer to enhance ease in transacting with the company. The company has a network of over 10,000 touch-points and 25 premium payment gateways across the country for customers, aimed at providing easily accessible premium payment facilities.
About ICICI Prudential Life Insurance
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. For the nine month period ended December 31, 2008, the company garnered Rs. 9,918 crores of total premiums and has underwritten over 8 million policies since inception. The company has a network of 2,099 offices and 272,920 advisors. For the past eight years, ICICI Prudential has maintained its leading position amongst life insurers in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life. To know more about the company, please visit www.iciciprulife.com.