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Idea launches the first ever online reality show

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Announcement Corporate
Last Updated : Jan 20 2013 | 2:09 AM IST

Idea Cellular, India’s 3rd largest mobile operator brings to you a chance to vote for your favourite star in the country’s first online reality show! Those who have been following the contest closely, over the last few months, now have a chance to make their views and comments count, as the 4 finalists – Gavin, Deepak, Sameer and Nisarg – fight it out for the top spot.

Facebook users can log on to www.facebook.com/idea and watch the videos of the contestants’ on-ground tasks that were assigned to them in 4 different cities. Fans can cast their vote by putting their comments on the uploaded videos. Voting lines will be open till midnight May 31.

The online support that the contenders got, along with the successful completion of their on-ground tasks and the number of votes they receive in the form of ‘comments’ on the Idea Facebook Page, will determine the final winner.

In the final leg of the online reality show, the final 4 contestants Gavin, Deepak, Sameer and Nisarg were sent to Kochi, Ahmedabad, Kolkata and Delhi, respectively, and given different tasks. The video footage from each day, posted on the Idea Facebook page captures their on-ground journey.

Idea launched the first ever ‘online reality show’ using various social media platforms across the web. The four participants have come through a grueling competition! The contestants were sent to different cities to perform their set of tasks for which they could take help from over 3,40,000 Idea fans on Facebook, by posting their queries basis the task given to him and trying to finish it in the minimal possible time span.

Idea is also acknowledging all its fans who help these contestants with their valuable comments and suggestions by giving them free Cleartrip travel vouchers worth Rs. 1,000, every time they support the contestants to perform their tasks better.

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IDEA Cellular is India’s 3rd largest national mobile operator, with 92 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 26 countries, and is anchored by more than 130,600 employees belonging to 40 nationalities.

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First Published: May 20 2011 | 12:08 PM IST

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