For the 2nd year running, IndianOil has ben adjudged as the Most Admired Retailer of the year by India Retail Forum in the Rural Retaling category for the year 2008. The Award was handed over by Mr. Bob Pritchard, a global consultant and leading international marketer to IndianOil's Executive Director, Retail Sales, Mr. A.M.K.Sinha, at a glittering function in Mumbai on the concluding day of the 3-day India Retail Forum.
IndianOil has been pioneering the change in the Indian rural scene with its unique offering- Kisan Seva Kendras, which apart from petrol, diesel & lubricants are providing the Indian farmers their basic necessities including farming & agricultural inputs. IndianOil was competing with a host of strong brands nominees like Pantaloons, ITC, TATA, DCM amongst others. The India Retail Forum is an annual event wherein all big names from the Retail Industry such as Future Group, Shoppers Stop, Lifestyle, Croma(Tata), Nokia, Airtel, Spencers, etc participate and compete for awards under various category Heads. The IRF has emerged as the most vibrant link between retailers and the market place.