The next time you happen to stop by for a cup of coffee at Barista Lavazza, switch on your Wi-Fi and experience high speed internet connection to get on with your work for FREE. Barista Lavazza in association with Spectranet is all set to enable Wi-Fi connectivity across all its cafés and connect the fast moving consumer to the virtual world for free!
R. Shivashankar, Director-South Asia, Lavazza said “The idea behind introducing Wi-Fi is to provide a value-added service to our customers by enabling them to relax and surf the net while they enjoy their coffee. The intent is to provide a truly enriching experience. Barista Lavazza is aggressively tapping into the social media space. Provision of Wi-Fi services at our cafés is part of the larger strategy that Barista Lavazza wishes to follow with an aim to achieve greater customer delight. We intend to bring synergy in the manner we operate not just in the traditional space but the digital medium as well”
Working professionals and businessmen alike are increasingly using Wi-Fi connectivity at commercial places making it the latest buzz among food chains while gaining popularity among students.
Udit Mehrotra, Managing Director, Spectranet said “The web is now a routine part of everyday life. New Wi-Fi enabled portable devices are hitting the shops every day. Spectranet is taking the lead in enabling Wi-Fi hotspots across public places like Cafes, Malls, Airports etc. We are extremely pleased to partner with the leading global café chain in India, Barista Lavazza, enabling them to deliver hi-speed Wi-Fi to their customers. The service provides a simple and secure user experience, and of course comes FREE to the customer!
Barista Lavazza launched a brand new section called “Hot Deals” on its website. Till now, consumers visiting the café were required to carry print-outs of the deals being offered under this section. But now, with the launch of Wi-Fi services, consumers will be able to simply download these deals and avail the offer, without having to take the printouts.
Lavazza in India
LAVAZZA is synonymous with coffee internationally. It is the true hallmark of Italian coffee and has been responsible for spreading the aroma of espresso coffee around the world for over a century. The popularity of the unique taste of its products comes from the strength of the experience, the use of the finest raw materials and advanced technological resources. Together with espresso, the symbol of the company’s corporate culture, it offers a complete range of products to suit all palates, consumer habits and coffee preparation methods. It is the true symbol of Italian espresso coffee and the associated Italian identity worldwide. The brand is one of the most important coffee roasters in the world, enjoys a market share of 48% share in the Italian retail market (value, source: Nielsen) and operates in over 90 countries, in the Home and Away-from-Home sectors (Foodservice, Vending and Cafes). In 2010 sales exceeded USD 1.4 billion.
Lavazza entered India by acquiring Barista Coffee Company Limited and Fresh & Honest Café Limited, India’s leading coffee, vending and retailing, company in 2007. Today it has consolidated its presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country. Lavazza has a strong international presence in the espresso coffee capsule systems, directed towards the commercial and retail consumers through hugely successful products such as Lavazza BLUE and A Modo Mio.