Rediffusion - Y&R, Mumbai has added another diamond to its cap. They have been selected as the creative agency for Orra: The Diamond Destination. The agency has been on a winning spree in the recent past with prestigious wins like Schwarzkopf & Sleepwell, amongst others.
Commenting on the win, Nisha Singhania, Executive Vice President, Rediffusion - Y&R, Mumbai, says" We are excited about working on Orra as it is a very successful brand that has truly made a mark in its segment. We look forward to taking it to the next level and ensuring many more success stories."
On choosing Rediffusion, Vijay Jain, CEO & Director, Orra, says "“Within four year of its launch ORRA has already won several Indian and global accolades including the Retail Jewellery Chain of the Year. As we move to the next phase of our expansion with our larger format anchor stores targeted at the upper end of the market, we are delighted to have Rediffusion on board – an agency which is as passionate about ORRA as we are and who we believe will be able to take forward our vision for the future.”
Orra is India's largest diamond retail chain with stores across 23 cities, known for its Belgian solitaires & exquisite craftsmanship.
Orra is part of the Rosyblue Group which is the world's largest manufacturing company headquartered in Belgium.
About Rediffusion - Y&R
Rediffusion – Y&R is amongst of the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. Rediffusion – Y&R has a symbiotic relationship with the international Y&R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also leads pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Shows, ECHO, Golden Montreux, and Davey Awards amongst others.