Lavazza, the leading global coffee roaster, and the “Official Coffee Partner” of Rajasthan Royals, hosted members of the Rajasthan Royals team at a Barista Lavazza Crème café in Mumbai today. Congratulating the team on their performance and extending a true Italian treat, senior Lavazza officials, Mr. Attilio Capuano, Director, Asia-Pacific, LAVAZZA along with Mr. R Shivashankar, Director South Asia, Lavazza, presented the recently launched LAVAZZA BLUE LB850 coffee machines as a gesture of appreciation to the team members.
Mr. R Shivashankar, Director South Asia, Lavazza said, “We have been undertaking a host of promotional activities across our stores to engage with local cricket enthusiasts to support the Rajasthan Royals team during the current season of the IPL. For example, we launched a special “Rajasthan Royals Menu” that included some of the finest offerings from Barista Lavazza. While this menu was an instant hit across our cafés; similar such promotions are already underway across the country. The association with Rajasthan Royals has brought us great value and has been an enriching experience for not just us but our customers who have enjoyed and made the most from the offers.”
Rajasthan Royals were represented by former India cricketer, the formidable Mr. Dependable, Rahul Dravid along with South African all rounder Johan Botha, Ross Taylor, Jacob Oram as well as upcoming Indian cricketer Ajinkya Rahane who engaged with winners of a scratch card promotion run by Barista Lavazza as part of their association with the IPL team. Lavazza hosted over twenty lucky winners to a special and an exclusive session with the Rajasthan Royals team players at the café. These individuals from different walks of life, were not just lucky to get photographed with their favourite players, but also shared a brief tête-à-tête over their favourite Barista Lavazza coffee with them - an opportunity most cricketing loving enthusiasts worldwide crave for!
Elated at the success of the association, Mr. Attilio Capuano, Director – Asia Pacific, Lavazza said, “This association is a reiteration of our deep interest and commitment towards the Indian market. All the activities we have undertaken here have only helped us to come closer to our customer base and reward them in the best possible ways. Cricket is a religion in India and associating with the Rajasthan Royals has presented us with a very rich experience. We thank the Rajasthan Royals team management for their assistance during this period.”
The special “Rajasthan Royals Menu” included Brrrista Blast & Caramello, Brrrista Cookie Crunch, Rich Coffee Shake and Cappuccino Cookie & Cream. This menu is available at all Barista Lavazza cafés across the country until the period of the Indian Premier League.
Mr. Raghu Iyer, Chief Marketing Officer, Rajasthan Royals said, "We are happy to have partnered with a big brand like Lavazza and look forward to connecting with our fans through this association".
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Lavazza recently hosted an all-expenses paid trip for a lucky couple from the national capital, New Delhi, to watch the final home game of Rajasthan Royals against the Royal Challengers Bangalore on May 11 in Jaipur. The couple got a chance to meet the Rajasthan Royals team during their practice sessions at the Sawai Mansingh Stadium and watch them LIVE in action against the Royal Challengers Bangalore.
The Rajasthan Royals, winners of the first IPL season, are one of the top contending teams of the Indian Premier League this season. The team is led and coached by Australian legend and one of the best leg spinners that the cricketing world has seen, Shane Warne.
Lavazza in India:
LAVAZZA is synonymous with coffee internationally. It is the true hallmark of Italian coffee and has been responsible for spreading the aroma of espresso coffee around the world for over a century. The popularity of the unique taste of its products comes from the strength of the experience, the use of the finest raw materials and advanced technological resources. Together with espresso, the symbol of the company’s corporate culture, it offers a complete range of products to suit all palates, consumer habits and coffee preparation methods. It is the true symbol of Italian espresso coffee and the associated Italian identity worldwide. The brand is one of the most important coffee roasters in the world, enjoys a market share of 48% share in the Italian retail market (value, source: Nielsen) and operates in over 90 countries, in the Home and Away-from-Home sectors (Foodservice, Vending and Cafes). In 2010 sales exceeded USD 1.4 billion.
Lavazza entered India by acquiring Barista Coffee Company Limited and Fresh & Honest Café Limited, India’s leading coffee, vending and retailing, company in 2007. Today it has consolidated its presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country. Lavazza has a strong international presence in the espresso coffee capsule systems, directed towards the commercial and retail consumers through hugely successful products such as Lavazza BLUE and A Modo Mio.
About LB 850 coffee machines
The LB 850 is the perfect coffee companion to have at one’s personal cabin or home! Manually operated, portable, sophisticated yet easy to use and of course, a technological innovation, the LB 850 is a coffee maker with a difference. The machine is ideal for in rooms and hotel suites too and works on the patented capsule technology. These capsules contain ground coffee powder, packed in inert atmosphere and sealed to lock the freshness and aroma. These coffee makers are a classical gift for every coffee connoisseur as you can surely brew the finest Italian espressos, lattes and cappuccinos.
You can beat the heat this summer with your variety of cold coffees by chilling your cup of espresso and blending it with scoops of ice cream/ milk/ whipped cream. Whatever you choose to do, there is always a new beverage waiting to be discovered.