JK Paper Limited India’s leading paper manufacturer is participating in the ongoing Book and Stationery fair at the Pragati Maidan, New Delhi. The Book & Stationery fair is the premier annual fair organized by the ITPO which attracts people from all walks of life including students, corporates and traders.
Mr. Sautam Mukherjee- GM (Stationery Products) said: “JK Paper has forayed into the growing stationery market which according to industry estimates is around Rs. 3000 crore for notebooks alone and is growing annually at the rate of about 10 %. The encouraging feedback received from previous fairs and select markets where we introduced our products made us innovate a lot and introduce new ranges of quality products for the discerning consumers. JK now plans to expand on a larger scale. This year we have got an overwhelming response from all our trade partners and the visitors to the fairs. The current product range consists of coated inkjet photo paper- ‘JK Photo Vista’ for the growing digital photography market, ‘JK excel’ – a range of notepads and notebooks for Corporates, College students and home use. Today, the customers are increasingly becoming quality and design oriented that they can get only from a branded product. They are even ready to pay higher price for these. We are striving to meet this growing demand and would want to become the most favoured brand in the years to come. This is line with JK’s similar accomplishment in the copier paper segment.”
The industry has been generally unorganized and regional but has seen the entry of organized players at the national and international level. The growth in literacy rates in India has been one of the key drivers of growth in this sector.
About JK Paper
JK Paper Limited is India’s leading branded Paper Company, with about 40% market share of Copier markets with leading brands like ‘JK Copier’, ‘JK Easy Copier’, ‘Sparkle’.
JK Paper’s portfolio of products includes other brands such as ‘JK Excel Bond’ in the Premium Bond paper category, ‘JK Cote’ in the Coated paper category, ‘JK Ultima’, JK TuffCote’, JK PureFil in Packaging Board category. All of which enjoy great popularity with consumers.