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Joe Weider Plans foray into the Indian Market

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Announcement Corporate
Last Updated : Jan 19 2013 | 11:26 PM IST

The world leader in fitness supplements to introduce its wide ranging products in India.

Weider Germany GmbH the world leader in fitness and body building supplements has announced its plans to enter the Indian market. As a part of the process, the company is looking forward to appoint distributors in all major metro cities in India. Weider Germany GmbH was established by world leading fitness and bodybuilding expert Joe Weider with network across the United States and Europe.

Mr. Sven Schade, Managing Director of Weider Germany GmbH said, “We had been on the lookout for distributors in South East Asia and after a depth study of markets, it was unanimously decided that India would be best suited, given its growing economy, increasing purchasing power and its sophistication. We intend to bring our world class products to the Indian market, which is witnessing a revolution with regard to health, fitness and bodybuilding among the youth. We are scouting for distributors who have a good distribution network among gyms, fitness clubs, etc. We see a great potential in the Indian market and are excited to work hand in hand with distributors in all major Indian cities for building this promising new market”

After the appointment of distributors, Weider Germany GmbH will launch the products in India. All products for the Indian market will be made in Germany.

Pioneering its efforts to bring strength and fitness to the public’s collective consciousness, Joe Weider continues to use his expertise to help people the world over, to lead healthier, happier lives. Since 1936, Joe’s message has prompted athletes, coaches and sports scientists the world over to alter forever their approach to training, nutrition and recuperation in accordance with the guidelines established in his training principles.

Joe Weider has prompted the medical community, once hostile and later merely skeptical toward resistance training, to embrace it as a vital weapon in the war against aging. The company has prompted psychologists, who initially saw little connection between mind and body, to accept exercise as a vital contributor to mental health. And this initiative has given rise to the sport of bodybuilding, which emerged from the shadow of competitive weightlifting and now has untold competitors participating across the globe.

Joe Weider along with his brother formed the International Federation of Bodybuilding in 1946. He created the Mr. Olympia contest, which Arnold Schwarzenegger won seven times. There are 170 countries affiliated with the International Federation of Bodybuilding, and it ranks as one of the world’s top seven international sports federations. Mr. Weider is considered by many to be one of the pioneers in the field of strength conditioning.

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Joe Weider is acclaimed as "the father of modern bodybuilding" and the founder of the world's leading fitness magazines, including Shape, Muscle and Fitness, Men's Fitness, Fit Pregnancy, Hers, Golf for Seniors and others published worldwide in over 20 languages.

About Weider Germany GmbH:
A heritage of international leadership for nearly 70 years, Joe Weider and the Weider® brand have been educating individuals around the world on all aspects of bodybuilding, fitness, health and wellness. Weider® has earned the trust of the health-conscious by placing quality and the efficacy of products above everything else. Today, the Weider® name is synonymous with health and fitness worldwide and includes quality brands, information, products and services sold in over 120 countries. Since 1936, the Weider brand has been displayed both in the US and throughout the world with association in magazines, nutritional supplements, sporting events, equipment, and brand licensing. For further information, please visit http://www.weider-germany.de

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First Published: Mar 20 2009 | 7:22 PM IST

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