John Deere, the world’s leading producer of agriculture equipment, has announced its entry into two new market segments in India - crop solutions and micro irrigation products. Crop solutions introduced with today’s announcement have enhanced the productivity of farmers in other areas of the world served by John Deere. In addition, John Deere Water Technologies can help farmers improve farm productivity through more optimal use of scarce water resources. With the launch of crop solutions and micro irrigation products, John Deere India said it remains focused on helping transform enterprising farmers from subsistence levels to business entrepreneurs. John Deere is launching in India several crop solutions products to enhance farm productivity and provide unique features. The newly launched range of Crop Solutions and well as Micro Irrigation products are being displayed at the EIMA exhibition organized by FICCI at PUSA, New Delhi from December 3-5, 2009. Today’s announcement builds on John Deere’s continuing efforts to provide high quality products and services to the agricultural sector in India.
“John Deere views India as a priority market and the launch of these new products represents John Deere’s confidence in the potential of India’s agriculture sector” said Raj Kalathur, vice president of sales and marketing for Deere in a region that includes India, China, Sub-Saharan Africa and Southeast Asia. Kalathur said that the new products build on the investments Deere has already made in India as it continues to expand to meet customer demand.
John Deere is one of the world’s leading providers of products in precision irrigation and is now entering the micro-irrigation business segment in India with the establishment of a manufacturing facility on the outskirts of Vadodara, Gujarat. John Deere Water Technologies, formed by the acquisition of three leading companies-Plastro Irrigation, Roberts Irrigation and T-Systems International, is a manufacturer of high performance micro and drip irrigation products for the agriculture, nursery, landscape and greenhouse markets.
John Deere Water plans to offer world class technology to farmers in India, helping them in optimum utilization of scarce water resources, enhancing farm productivity and quality of their produce.
Ravi Menon, director, sales and marketing, John Deere India, said, “John Deere is assisting farmers in India in their quest towards global levels of productivity and the launch of these new products will be a major step in helping India farmers realize their potential”.
The products launched today are:
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Tractor Operated Cotton Picker Model EMP 7260: Economical, easy to use equipment for harvesting cotton bolls from plants, with picking widths of 70 to100 cm for high productivity
Grain Harvester Model 1048: Combine Harvester for Wheat, Paddy, Soya Bean etc. Powered by the John Deere turbo charged DI engine, a 15 feet wide cutter bar delivers high output.
Sugarcane Harvester Model 3520W: Powered by the John Deere 337 HP or 375 HP engine, capable of handling tallest sugarcane crop; can harvest up to 60 tons per hour of sugarcane.
John Deere in India:
John Deere has a state-of-the-art manufacturing plant in Sanaswadi, Pune since 1998. With products in the 35 HP to 75 HP range, John Deere India has established leadership in the higher horsepower segment of the Indian market. John Deere India has rapidly expanded its network to 19 regional offices and over 360 authorized dealers, with over 200 high quality component manufactures as authorized suppliers. John Deere India exports tractors from India to 68 countries and has earned the best Export Performance Awards from EEPC for the past 5 consecutive years. John Deere has also established a state-of-the-art Technology Center in Pune that employs over 1200 high quality professionals to support the activities of John Deere worldwide in the areas of product design, engineering and information technology.
John Deere worldwide:
John Deere is a world leader in providing advanced products and services for agriculture, forestry, construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe.