Retail strategy in line with global success in market penetration; Group aims to set up 600 exclusive retail outlets by 2013.
Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, has crossed a major milestone by setting up 250 exclusive customer retail outlets across Southern, Western and Northern India. The group had originally aimed to complete this number of stores by the end of 2010.
Speaking on the achievement, Mr. Percy Jijina, General Manager, Decorative - Jotun India Pvt Ltd said, “With the commendable growth of the Indian paint industry, and the recognition of individual brands, we as a group have been able to penetrate the Indian market with our uniquely crafted branded retail outlets. We have adopted our successful global strategy of retailing through exclusive showrooms in India with a bid to allow the Indian consumer to explore a wider range of options.”
Jotun’s exclusive retail showrooms have been set up by the group through a franchisee route and offer customers a wide range of products and services to choose from. These showrooms are managed by specially trained personnel, who advise customers as to what color shades would suit their homes. In addition, customers are able to select customized exterior / interior color shades, wall texture advice and may also look at how different color shades will look in their homes on specialized color kiosks.
“The retail strategy has worked well in India as our exclusive showrooms provide a complete touch and feel experience to customers, while simultaneously building the brands reliability” added Jijina.
The group had recently announced its foray into Madhya Pradesh State with the inauguration of 11 brand new exclusive retail stores that were set up in Bhopal and Indore.
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Mr. Jijina further added, “The Indian real estate sector has seen a positive growth trend over the past several months and the developments within the sector offer us several lucrative opportunities to expand both in terms of retail as well as production capabilities. We are looking at extending our presence significantly across the country and aim to set up 600 exclusive retail showrooms in Tier 1 and Tier 2 cities by the end of 2013”.
About Jotun Paints
Founded in 1926 in Norway, Jotun is one of the world's leading paint manufacturers. The group consists of 71 companies and 40 production facilities around the world and is looking at strengthening its presence in India. Outside Europe Jotun has a very strong hold in Middle-East & Asia Pacific. Jotun India Pvt. Ltd. set a shop in India in the year 2005, with an intention of providing a single source solution for all paints and coatings. Jotun’s manufacturing plant in Pune has been set up at an investment of US $ 25 million and will have a capacity to produce up to 50 million liters in wet paint and 10,000 metric tones of powder coatings. Jotun's diverse product range worldwide includes decorative, protective, powder, marine, floor/concrete protection and intumescent coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.