Kamdhenu Ispat Ltd. with its robust footprints in Indian's construction and infrastructure sectors has forayed into Paint segment with an initial investment of Rs. 30 crores in its own Paints manufacturing unit at Chopanki in Bhiwadi Rajasthan. With this the Company is all set to launch its new division in the Paint Segment with its Paint brand aptly called – Colour Dreamz. Mr. Satish Kumar Agarwal, Chairman & Managing Director, Kamdhenu Ispat Ltd, unveiled their latest Decorative & Designer Range in its brand – Colour Dreamz with Emulsions, Enamels, Distempers, Textured & Designer Finishes, Primers & ancillary products.
Commenting on the development Mr. Satish Kumar Agarwal said, "We have strategically invested into paint segment with a view to harness the immense opportunity that the booming construction sector is offering. For this we have financed through funding from banks and margins from internal accruals of the Company." Initially focusing on Northern India, sales depots of Kamdhenu Paints have been set up in UP, Haryana, Delhi, Punjab, HP and Rajasthan. Soon there will new sales depots for Colour Dreamz in MP and Uttrakhand. These fully equipped sales depots will act as the single window for the mass sales and distribution in the target states' markets and make the products available to the consumers quickly and efficiently.
The Company is targeting decorative or architectural segments of paint. Catering to the housing sector, Kamdhenu's decorative paints can further be classified into premium, medium and economy segments. Premium Decorative paints are Textured/Designer finishes; Elastomeric Coatings & Premium brand of Acrylic Emulsions used both in Exterior & Interiors. Distempers which have different categories are widely popular in all metros, towns & urban markets due to its easy availability & application. The water based Emulsions is the fastest growing segment accounting for 35-40% of product mix contribution followed by Enamels, Distempers, Primers & so on. As per the market studies there are around 25000-30000 Paint Dealers across the country & leading Paint Companies directly cater to around 15000 – 17000 dealers only. Studies show that the India's Paint Industry is growing at the annual rate of around 18-20%.
According to the industry sources, in India the organized sector controls 65 percent of the total market with the remaining 35 percent being in the hands of nearly 2000 small-scale units. The country's industrial paint segment accounts for 30 percent of the paint market while the decorative paint segment accounts for 70 per cent of paints sold in India.
Kamdhenu Ispat Ltd. has strategically placed its market outreach with over 2500 dealers and distributors network that are already in the market bringing Kamdhenu brand products closer to the consumers.
About the Company
Kamdhenu Ispat Ltd. is India's fast growing company in construction industry, manufacturing a wide range of products, such as reinforcement steel (TMT/HSD), structural steel (Angle/Channel/Beam/Flat), Wirebond, Plywood, with the annual turnover of Rs. 375 Crores. However the Company has its brand over reaching more than Rs. 3000 Crores.
An ISO 9001:2000 accredited Company, Kamdhenu Ispat Ltd. is present across the country through its robust marketing network and over 2500 dedicated dealers and distributors. The Company has been a pioneer of sort with its business model of growth inorganic growth through franchisee association. The Company that began with a single manufacturing unit in 1995, today boasts of 40 franchisee units manufacturing its wide products range in infrastructure and construction sector. These production units follow international norms of technological specifications and the products thus produced are at par with the global norms. The Company with its strict quality regimen and compliance systems ensures that each product is tasted for its maximum workability and efficiency.
The Company has recently forayed into the neighbouring country of Nepal with its Kamdhenu brand TMT in franchisee association and planning to embark its foreign hold with forays into SAARC countries.
Realizing the huge potential in the construction sector, the Company is aggressively expanding its products/services portfolio into the sector. Building up itself as a one-stop-constructions-solution provider company, Kamdhenu Ispat Ltd. has entered into paint segment with its own manufacturing unit in Rajasthan. The other product waiting in the wings are UPVC Windows and Doors that will be soon in the market in the franchisee association with raw materials being procured from Europe and Asian countries.