1ST January, 2011 forever changed the Indian IT Infrastructure Management space. It has ushered in the era of Automated Managed Services (AMS) in the most significant way creating a paradigm shift in the way IT Infrastructure was being managed and serviced so far. Kaseya India with its innovative ‘Operation 1111 by 1-1-11’ (i.e. to achieve 1111 customers by 1st January 2011) took the IT infrastructure management industry by storm by freeing 1180 CIOs and IT Managers from the break fix model and transformed them into the AMS fold - A never before, a first of its kind accomplishment.
Kaseya took the leadership in setting the standard on how to offer and consume Automated Managed Services and with the 1111 success rejuvenated the Indian IT channel by bringing on board of 93 of the top 100 Indian Managed Service Providers. Notwithstanding the fact that as opposed to the reseller model, the AMS success has facilitated Service Providers to create value based business models with Automated Managed Services.
Most of the CIOs today are talking about the convergence of Cost Center to Profit Center and CAPEX to OPEX, but there was a vacuum in the services offered for a standardized model that addressed the challenges faced by CIOs and IT Managers. Kaseya’s standardized AMS enabled the end user to plug and play and implement and leverage the benefits of AMS easily; assuring that they achieved the desired business alignment - providing them uninterrupted availability of platforms, applications, and data, reducing costs and downtime considerably – helping them realize their objectives.
3 months ago, Kaseya India’s Managing Director, Mr. Girish Krishnamurthy launched what is known in the IT Community as ‘Operation 1111 by 1-1-11’, with a clear objective of ushering 2011 with 1111 organizations transformed to the Automated Managed Services platform and in just 90 days Kaseya transformed 1180 organizations to AMS.
CIOs and IT Managers were so far surrounded with a clutter of products and services from the Break fix model to people based operators to Software providers. Till now the IT Infrastructure market has been catering to them in a piecemeal manner bereft of a holistic approach unable to address the growing needs and challenges.
Commenting on this game changing success Mr. Krishnamurthy said, “Kaseya has created a huge value in the IT Infrastructure management on the merit of advantages of AMS that translate into direct business benefits for both, the end user and for our partners. The success of operation 1111 by 1-1-11 is an evidence of how the obsolete models have frustrated CIOs and IT Managers by failing to deliver on results. The Indian CIO and IT Managers have unnecessarily been plagued with IT issues that are made redundant with AMS. Taking cognizance of the Indian business scenario and challenges, Kaseya India created an appropriate AMS model and standard for offering and consuming services, standardizing IT Infrastructure Management. Something that had not been done before, this was the corner stone of our strategy”.
To effectively address the Indian market Kaseya’s Automated Managed Services offers end users the option to choose from a bouquet of carefully categorized IT services named SMART Services such as Prime Services, Monitoring Services, Standard Operating Services etc. Each SMART Service comprises a set of routine and critical IT services and provides a corresponding SMART SLA (Service Level Agreement) ensuring measurement and accountability of the services delivered. Furthermore, all services come with a real time dashboard and reports. Leading the way, Kaseya AMS has become the standard for consuming and delivering AMS. Kaseya’s AMS packaging enables small to mid to large size organizations to cherry pick as per their requirement and experience the impact of AMS advantage on their business and functional goals.
The success of 1111 by 1-1-11 was achieved with the holistic collaboration of the entire Partner Community with PCV Infotech, Frontier Business Systems, Team computers, Value Point Pvt Ltd, Orient Technologies, HBS Systems , Zest Systems Pvt Ltd, being the leading Service Providers who partook in this AMS revolution.
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The Himalaya Drugs Company, Reliance Adlabs, Fortis Hospital, State Bank of India, Federal Bank, Yamaha Motors, ABB, Cipla, Bata, Religare, L&T Komatsu are to name a few of the organizations that are now AMS enabled.
In short, the industry has finally and forever moved from the traditional ‘Issue Happens, Action taken’ approach to the comfort of ‘Issues are not allowed to Happen’ guarantee of AMS. What’s more, the immediate impact of adopting the AMS platform translates to a minimum of 25% reduction in IT costs.
Commenting on the future plans of the company, the Managing Director, Girish Krishnamurthy also said, “We are encouraged with the AMS success, however, the market is still nascent and we have conquered the first frontier so to say. For 2011 we plan to engage with large size Service Providers. We have been working with TCS for the last 18 months and are planning on bringing on board large global Service Providers like WIPRO, Cognizant, Mindtree etc. We also plan on launch separate verticals for BPO / ITES and have a special focus for the BSFI and Education. In 2011 we also intend on percolating to tier 2 and tier 3 cities and the market has been eagerly awaiting our SAAS launch which is scheduled for before March 31st this year. Other than these we shall continue to keep up the AMS momentum in the market and increase awareness of the business benefits of AMS amongst the end user group.”
Finally Automated Managed Services standardized by Kaseya has proven its merits and has excited a lot of CIOs as their next big step.
About Kaseya
Kaseya is the leading global provider of IT Systems Management Software Product. Kaseya’s solutions empower everyone –– from large corporations and IT service providers to Small Offices/Home Offices (SOHO)–– to proactively manage and control IT assets automatically, logically, remotely, easily and efficiently from one integrated Web-based platform. Kaseya’s Products are trusted by IT service providers and a wide variety of industries including: banking, consumer packaged goods, education, financial services, government, healthcare, military, real estate, retail and transportation. The company is privately held and based in Lausanne, Switzerland with 32 offices in 18 countries. To learn more, please visit http://www.kaseya.com
Kaseya launched in India two years ago and is headquartered in Bangalore.