Laqshya Media, one of the leading Out Of Home (OOH) media organizations in the country is providing OOH support to the Maharashtra Government. As a part of the Golden Jubilee Celebrations of Maharashtra, the Cultural Affairs Dept, Government of Maharashtra has organized a week-long cultural festival, ‘Mumbai Saptarang’, from January 22nd to 28th 2010. Bank of Maharashtra is the title sponsor of the festival.
Laqshya Media has provided billboards in Mumbai for 10 days to execute the ‘Mumbai Saptarang’ campaign. Ten billboards have been put up at important strategic locations across Mumbai at Bandra, Santacruz, Juhu, Vile Parle, JVPD Kaifee Azmee Garden, Versova, Andheri New Link Road, Malad Inorbit and two at Kandivali.
‘Mumbai Saptarang’ is showcasing Maharashtra's arts, culture and traditions at seven different venues across Mumbai, which include the Gateway of India, N.C.P.A., Pu. La. Deshpande Maharashtra Kala Academy, Nare Park-Parel, Jambori Maidan-Worli, Government Colony Maidan- Bandra, Kannamwar Nagar-Vikroli and Mumbai University's Complex at Kalina. Over 250 artistes from the States, living in remote villages and the hilly areas are presenting their art in 'Saptarang'. Apart from them, an equal number of artistes from all over the country are highlight the glorious cultural traditions of India.
Commenting on this, the spokesperson from the Cultural Affairs Dept, Government of Maharashtra says, “We are glad that Laqshya Media decided to partner with us and offer their support for the celebrations. Mumbai Saptarang received an overwhelming response this year and we are happy to partner with Laqshya Media for such initiatives in the future.”
Commenting on this benevolent initiative, Mr. Indrajit Sen, President – Projects Laqshya Media Private Limited says “We are pleased to lend our expertise to the state government for Mumbai Saptarang. This is a rare and unique initiative and we are honored to get the opportunity to be a part and support the celebrations in a unique way.”
Laqshya offers a compelling proposition of media ownership assets (in multiple formats) and Out-Of-Home agency under the same roof, thus offering an unprecedented, enduring differentiator to clients. Laqshya functions largely through three divisions, OMI (Outdoor Media Integrated)- the Largest Independent OOH Media Agency in India & a 360º Out of Home Communication Specialist, Laqshya Outdoor - diversified portfolio of media assets in the Out Of Home space and enjoys a pan India presence and Laqshya Airport-: Laqshya owns exclusive rights to the first-ever Greenfield Airport project in Hyderabad (India) & the Bundernaike International Airport (Colombo, Sri Lanka).