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Lavazza Unveils Signature Coffee Shop 'Lavazza Espression' in Bengaluru

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Last Updated : Jan 20 2013 | 3:11 AM IST

Lavazza, Italy’s favourite coffee and Lavazza, a world leader in the coffee market has launched its second signature coffee shop ‘Lavazza Espression’ in Bengaluru. Located in the extremely luxurious and plush The Leela Palace Hotel, the launch of Espression in Bangalore marks the beginning of a new chapter in Bangalore’s Italian cuisine chapter. With the launch of this outlet, Lavazza now has two Espression stores in India, after the first successful store in New Delhi.

Espression is located in Leela Palace Galleria and spread across an area of 2500 square feet. Besides an inside café location, the store also extends to the outside corridor and has a sitting area. The outlet can currently seat 58 pax, and will soon be elevated to 105 Pax. Internationally, Lavazza Espression has 30 stores and is present in cities like Barcelona, Turin, Milan, London, Dublin, Seoul, Chicago, Beijing and Shanghai to name a few.

Attilio Capuano, Asia & Pacific Director, Lavazza, said “It gives us extreme pleasure to launch our signature coffee shop, Lavazza Espression, in a multi-cultural and diverse city like Bengaluru. We have received an extremely encouraging response to Lavazza Espression around the world and are confident of repeating this success in India. Opening our signature stores in leading metros in the country is a part of our strategy to strengthen the Lavazza brand in India and give our connoisseurs an opportunity to experience the true flavours of Italy.

The offering Espression stands for innovation, design and creativity and it has always been our endeavour to provide our guests the right ambience, quality and world class products.

Lavazza Espression has an innovative take on the world of espresso that has been made possible thanks to Lavazza’s over 110 years of experience in the coffee industry. It embodies a perfect blend of unique international city glamour and Italian warm style and offers to patrons not only the authentic Italian coffee and specialties, but also a wide range of cool drinks and Italian food.

Espression was launched in 2007 to represent Lavazza across the world with a unique style and guaranteed Italian taste, as a place where consumers can experience Lavazza’s brand values and where genuine flavours meet creativity and design.

Shivshankar, Director South Asia, Lavazza, said “Bengaluru is the heart of India in the South. With numerous IT conglomerates setting up campuses here and with a population comprising of diverse cultures, this was the right place for Lavazza Espression to set up its signature café. Lavazza Espression represents an environment and cuisine that is truly Italian and we are convinced that the audience in Bengaluru will savour our offerings”.

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What is special about Espression?

The keywords of Espression are innovation, design and creativity.

Innovation, in the products offered — original, creative and differentiated — and in the environment marked by an exclusive and modern design.

Inside Espression, customers can experience new recipes created at Lavazza's Training Centre in collaboration with famous Catalan chef Ferran Adrià, and the food menu developed with the support of excellent Italian and international chefs.

The combination of the design, furnishings, choice of materials, and colours makes the environment both sophisticated and approachable. The glamorous touch of Lavazza’s iconic international calendar, featuring pictures by the world’s best photographers, reflects the company’s longstanding passion for art and creativity.

True to its mission of brand builder, Espression has conquered important markets in Italy and abroad and has been growing in terms of both numbers and visibility in high-traffic locations such as city-centre streets, shopping malls and international airports, becoming the ambassador for the image and quality of the Company. The new openings are part of the international expansion plan and underline Lavazza’s intention to develop new partnerships and projects in key locations of the Far East, Central and Eastern Europe, United States.

With its top-quality products and warm, welcoming environment, Lavazza Espression is a landmark for aficionados of authentic Italian coffee. Espression reflects the very same values that, over the past century, have helped make Lavazza the emblem of Italian style; it offers all the excellence of a product that has become the favourite of millions worldwide: espresso. Backed by Lavazza‘s over 110 years of experience in the coffee industry, Espression brings innovation to the world of espresso.

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First Published: Mar 29 2012 | 11:18 PM IST

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