- Launches new models in Premium segment of Refrigerators, MWOs, vaccum cleaners and Washing Machine Category
- Forays into new category of Air Purifiers
- Targets 30%.market share in HA Industry by 2010
- Spending of around 25 crores in mktg and sales promotion activities in HA segment during festive season.
LG Electronics India the most preferred Home Appliances brand in the country ventures into the niche category of Air Purifiers to propagate healthy living for Indian consumer. Re-iterating its commitment towards the Indian consumer LG Electronics has introduced several new models of Premium Refrigerators, MWOs, Vaccum Cleaners and Washing Machines this festive season.
Technological innovations & designer quotient are the key aspects that set apart the new range of LG’s Home Appliances. Acknowledging the growing consumer demands, LG’s robust R&D team has developed these products with innovative features especially for the Indian consumers. LG’s Air Purifier comes with Active Ion sterilization & a distinctive filter system which includes the World’s First Platinum Filter, Washable HEPA Filter, Allergy Filter, Plasma Photo-catalyst Filter & Multi-Function Pre Filter which helps purify air, eliminating allergens & destroying unwanted pollutants. The category aims to address the requirements of the health conscious consumer keeping in mind today’s environmental conditions.
Taking the Home Appliances legacy forward, LG in its Washing machine Category has introduced the Unique Direct Drive Technology in its full range of Front loading Washing Machines. This is a state-of-art technology that integrates the motor, belt and pulley into a single, quiet and durable motor, attached directly to the drum. LG Washing Machines with Direct Drive Technology come with a 10 year warranty on its Motor
Building on its striking new brand identity and a focus on its premium Brand imagery LG Electronics India launches 4 new models of Side by side refrigerators the new line up showcases not only state-of-art technology but also attractive exterior finishes like marble, Art flower and mirror black which are designed to fit seamlessly into the unique ambience of your home.
The new convection Microwave oven range is designed to make it easier for home-makers to maintain good health & great taste with exciting menu options. The range includes India’s first convection microwave oven with 101 Auto Cook Menu Options.
The world’s leading innovator of home appliances introduces its new bagless cyclone vacuum cleaner V-KC982RTY. This intuitively designed vacuum cleaner uses advanced technologies including LG’s improved dust compression system and a new cyclone system to help maintain more hygienic homes. V-KC982RTY is the ultimate solution for a cleaner, healthier lifestyle, minimizing the effort that people have to put into cleaning while still delivering maximum results.
On this occasion Mr. Moon B Shin, MD, LG Electronics said, “With our foray into the internationally acclaimed Air Purifiers segment and the launch of new range of Home Appliances we intend to gift Healthy & Joyful living to the Indian consumer this festive season. The key focus of the brand is to address the evolving consumer needs and take the Rs. 12500 crores Indian Home Appliances industry to a futuristic level of outstanding functionality, high performance, & revolutionary designs. We are optimistic about the consumer response to the product and expect it to be a big success in India”
He further added, “India is a focus market for LG Electronics, and we aim to fulfill each and every requirement of the Indian Consumer. Addressing the consumer needs amidst Global environmental change and mounting health associated diseases we have introduced the Air Purifier Category in India which comes with a Powerful Sterilization system besides the stylish & luxury design. Our endeavour is to always innovate and create products which are in sync with the consumer sentiment.”
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Elaborating on this unique foray of LG, Dr. Yasho V. Verma, Director, HR&MS, LG Electronics said, “We have always manufactured products that fits the need of Indian consumer. We have undertaken a lot of research and given undivided attention to the minutest details on these products and we look forward for an equally rewarding response from the consumer on these launches. We will continue to venture into newer categories in near future; keeping in view LG’s commitment to the Indian consumer”
Elated on the occasion Mr Rajiv Jain, Business Group Mktg Head, Home Appliances, LG Electronics elaborated, “LG Home Appliances has always been one of the most preferred brands in the country), understanding consumer demands the way no one else does. A testimonial to this is the recently won CNBC Awaaz Award for the ‘Most Preferred White Goods Company for the year 2009’. With the launch of the new range of premium Home Appliances which is in sync with LG’ Brand Identity we aim at successfully establishing LG Home Appliances as a refreshing brand, improving Indian consumers’ lives through Stylish design which is sophisticated, trend-setting and contemporary. The distinctive and interesting range of products offers innovative technology and features which is sure to create an eternal impact on the Indian Consumers mind”
Mr Jain further added, “The new range is one of the most exclusive and magnificent offering from LG Electronics in the country and we have announced a marketing campaign to communicate the Brand’s strategy more effectively to the consumer. The publicity will be undertaken via both ATL & BTL activities”
About LG Electronics, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 10,730 crore in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.