Students from 3500 schools across 100 cities to participate in the Quiz Championship
- After the huge success of LBR Quiz, 2009, this year the quiz is being launched on a much larger scale to promote knowledge & awareness amongst the young minds of the country.
- Young geniuses from class 8 to12 to participate in the National Quiz.
- LBR Quiz 2010 being rolled out in three stages - Inter-school level Semi finals & National Finals.
- Entire Initiative to be organized over an 8 month period from April to December, 2010.
- Multicity initiative being organized in partnership with ‘Know & Grow with Derek’ – Derek O’ Brien, renowned quizmaster to host the National Finals.
- Entire content, research and quiz software is contributed by ‘Know & Grow with Derek’.
- Limca Book of Records (LBR), 2010 celebrates 21 illustrious years and catalogues outstanding achievements of Indians across the globe and inspires and motivates today’s youth.
Coca-Cola in India today announced the national launch of Limca Book of Records Quiz 2010. After the huge success of Limca Book of Records, 2009, this year the quiz is being organized to continue the journey of promoting knowledge and awareness amongst the young minds of the country. The multi-city initiative is being launched in partnership with ‘Know & Grow with Derek’ and involves participation of young geniuses from class 8 to 12. As part of the initiative, a series of quiz competitions are being organized in 3500 schools across 100 cities. The quiz competition is divided into four zones – North, South, East and West. The quiz is being organized in three stages – Inter-school level, Semi-Finals & National Finals, from April to December, 2010. The quiz aptly takes its lead name from the Limca Book of Records (LBR) as the record book celebrates the outstanding achievements of Indians across the globe and is a source of inspiration especially for the country’s youth.
According to Ricardo Fort, Vice-President, Marketing Coca-Cola India, “At Coca-Cola India, we believe that education is the basis for social change. As a company committed to sustainability and well being of communities, we have been contributing in our own small way to the cause of education. Limca Book of Records Quiz 2010 is an attempt to ignite the young minds and make them all a part of the quiz. We received an over whelming response last year and are proud to take the initiative to the next level by organizing it in 3500 schools across 100 cities. I wish all the very best to the participating students.”
Derek O’Brien, renowned quizmaster and founder ‘Know & Grow with Derek’ will host the National Finals. The entire database including content, research material and quiz software is being provided by ‘Know & Grow with Derek’.
According to Derek O’Brien, Founder, “Know & Grow with Derek”, “Limca Book of Records Quiz is a great platform to impart knowledge, to promote learning and help young minds Know & Grow. In addition, such initiatives help in inspiring and motivating today’s youth. Limca Book of Records Quiz 2009 was immensely successful as students from over 3000 schools battled it out to be the winners of the National Finals. Taking forward the same excitement, I am are delighted to be associated with Limca Book of Records Quiz 2010 and look forward to some great quizzing action this year.”
More about Limca Book of Records Quiz, 2010
The Limca Book of Records Quiz, 2010 is open to all the students from class 8 to 12 who are above 12 years of age. The series has been classified into three stages:
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Inter School Round
Each participating school may enter a maximum of 3 teams of 2 members each. A thirty minute written preliminary round would be administered to all the participating students. Only one team from each participating school can qualify for the stage round. The top 6 teams depending on their scores will qualify to participate in the finishing leg (stage round) of the City Finals. The team with the highest scores in the stage round would be declared as the ‘City Winner’ of Limca Book of Records Quiz, 2010.
Semi final Round
In the semifinal rounds, ‘City Winners’ would compete for the national finals. 80 teams to participate in the semifinals- Top 10 teams with a minimum of 2 teams from each zone out of a total of four zones and two top scorers from the semi-final rounds will be selected for the National Finals.
National Final
The top 10 teams from the Semifinal round will compete against each other in the National Final. Renowned quiz-master, Derek O’Brien will host the National Final.
About ‘Know & Grow with Derek’
‘Know & Grow with Derek’ have, for the last eleven years, been making knowledge interesting and helping people and brands grow. This is done through various media. Television, live game shows, and the more traditional way of providing content for books as well as columns for various publications. Among the spectrum of content, which “Know & Grow with Derek” provides, is the world famous game, ‘Trivial Pursuit’.
About Coca-Cola India
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors and employs approximately 6,000 people in India.
For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com