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Logitech teams up with Computer Source to tap Bangladesh market

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Announcement Corporate
Last Updated : Jan 25 2013 | 2:53 AM IST

Logitech (SWX: LOGN) (NASDAQ: LOGI) today announced that it has teamed up with Computer Source Ltd., Bangladesh and appointed it as the sole regional distributor for the Bangladesh region. The appointment of Computer Source Ltd is aligned with Logitech’s strategy to increase its geographical presence and penetrate deeper into untapped markets. Computer Source Ltd. is the largest technology distributor in Bangladesh and has an established distribution network. As a result of the agreement, Logitech can now offer its leading edge products and solutions to customers in the fast emerging Bangladeshi market.

Commenting on the agreement, Logitech’s Country Manager - India and South West Asia, Subrotah Biswas, said “Bangladesh is one of the fastest-growing markets for computer accessories in South Asia and our efforts are built around attracting capable and committed partners who can take our innovative products and solutions to the end customers. Computer Source brings in experience, local market knowledge and highly capable staff to match our growth ambitions in this very exciting market and we are extremely happy about this collaboration.” 

“Logitech is the world leader in computer peripherals offering a wide range of products, including mice, keyboards, webcams, headphones and speakers,” said AHM Mahfuzul Arif, managing director, Computer Source Ltd. “In addition to this, Logitech invests in state-of-the-art technology research and development to enhance the overall computing and entertainment experience. This aspect fulfills our objective as we strive to introduce modern technology in the country and also will definitely help us penetrate the market more effectively, delivering the right solution to our customers.”

Computer Source Ltd. (CSL) is the largest technology distributor of Bangladesh and a leading technology sales, marketing and logistics company. Since 1993, Computer Source has connected technology solution providers with users nationwide, identifying markets and technologies that shape the IT industry. Today, Computer Source remains at the forefront of the technology marketplace, bringing the latest products and services to market and finding new ways to bring value to our customers. The company offers a broad array of solutions and services to thousands by distributing and marketing IT products from nearly 37 world renowned brands. Among the brands Apple, Double A, Apacer, AVerMedia, Buy48, Cheval, Cisco, CSM, Cyberoam, Dell, Dynet, EMC2, Fujitsu, HP, Imation, Intel, Kodak, Lexmark, Linksys, Logitech, Maxtor, Microlab, Microsoft, MSI, Perfect, Philips, Prolink, Samsung, Sony, Symantec, Targus, VMware, Western Digital (WD) are the stars.

About Logitech
Logitech is a world leader in products that connect people to the digital experiences they care about. Spanning multiple computing, communication and entertainment platforms, Logitech’s combined hardware and software enable or enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).  For further information one can visit the company’s website at www.logitech.com

Logitech, the Logitech logo, and other Logitech marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s Web site at www.logitech.com.

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First Published: Feb 10 2011 | 6:54 PM IST

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