Luxor, the market leader in the writing instruments industry, introduced new special series of Vector and Beta pens. Vector Special edition Flag Roller ball pen has a collection of various flags on a single platform – the pen, symbolizing Global Union. The pen is available in Roller Ball mode with the price tag of Rs.235/-. The new Beta World Time Roller Ball pen shows World time of different countries by adjusting the cap of the pen. The accuracy of the mechanism is about +30 minutes (approx.) from the standard GMT. This pen helps in knowing the current time of the respective country and is available in colours like Black, Blue and Maroon. These pens cost Rs.125/-.
Additionally, Luxor has also launched Beta Road Map series which is inspired from London Street Map. They are available in Beta ball point pen and Roller ball category. Available in a variety of colours, these pens are tagged at a price point of Rs.90/- for Roller ball pens, Rs.75/- for ball pens. Inspired from international design, Luxor has also introduced Vector Special edition Flowers Graphics connoting Spring Season. They are an excellent gifting option for women as they are embellished with appealing floral motifs. Priced at Rs.235/-these pens come in base colours White, Brown and Black.
Ms. Pooja Jain, Executive Director, Luxor Group, said, “The brand has always been a mark of excellence and has endeavored to deliver the best offering to its consumer. These innovative theme based pens capture the essence of brand. We have added new themes to liven up the image of these pens. While a smooth writing experience remains the key buying factor, the new trend is being set to meet the demands of a growing class of consumers who are conscious of the designs and brands they use. There is an increasing move towards personalization of the products that one uses, as it viewed as an extension of one’s personality and has become a part of one’s lifestyle.”
Parker was launched in India in 1996 and today it is available in more than 30000 outlets. Parker has served professionals flawlessly for decades now, with writing solutions that combine reliability, durability, and timeless style. Recognized for unparalleled innovation and matchless quality, each Parker product passes through a series of stringent quality assurance tests devised to assess its performance, durability and reliability.
About Luxor Writing Instruments Pvt. Ltd (LWIL):
Started in 1963 under the entrepreneurial leadership of Mr. D. K. Jain, Luxor Writing Instruments Pvt Ltd. (LWIPL) is one of the largest and most respected names in the writing instruments industry in India today. It is the leading manufacturer of writing instruments in India for over three decades with over 220 million pens produced every year in Luxor, Pilot and Parker brands. The Luxor brand of writing instruments is exported to over 75 countries around the world including USA, Canada, Europe, Middle East, Australia, etc.