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Mahindra launches range of vehicles in Sudan

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Announcement Mumbai
Last Updated : Feb 05 2013 | 2:51 AM IST
Mahindra Pik-Up Double Cab, Scorpio SUV, New Bolero Pik "� Up Single Cab and Double Cab all set to liven up Sudan market.
 
 
Mahindra & Mahindra, a leading Indian automotive brand with a growing global presence, today announced the launch of the All New Scorpio, the Mahindra Pik-Up (double cab) and the tough new Bolero Pik - Ups (Single Cab and Double Cab) in Sudan in partnership with Symex International. The Scorpio is currently being exported to Europe, the Far East and Africa and has been successfully launched in Spain, Morocco, South Africa, Kenya, Ghana, Nigeria and Paris.
 
 
M/s Symex International has been appointed as the authorized distributor for Sudan. M/s Symex International is a reputed organization with diversified interests in automobiles imports, servicing workshops, leasing and rentals of vehicles, generators and equipment business.
 
 
Mr. Ashok Thakur, Sr. General Manager "� Exports (Africa & Middle East), Automotive Sector, M&M Ltd., said "The Scorpio and the Bolero straddle the globe and have been launched successfully worldwide. The Bolero is India's best selling UV and commands 54% marketshare. Part of Mahindra's global range of vehicles, the Bolero and Scorpio's state-of-the-art external and internal features are designed to meet the international customers' expectations for a stylish, rugged, comfortable vehicle at a keen value. We are happy to partner Symex International, which is the perfect platform to launch our International range of vehicles for the Sudan customer."
 
 
Symex International Managing Director, Mr. Bader A. Al-Najjar said, "We are delighted to partner Mahindra's foray in Sudan and are confident of meeting and exceeding customers' expectations with Mahindra's global range of vehicles. Symex International has had a long association with the automobile sector in Sudan and is in tune with the customers' requirements. Based on the Scorpio and Bolero's success worldwide, I am sure that together, Mahindra and Symex International will together script a success saga in Sudan as well."
 
 
Vehicle specifications:
 
 
Mahindra Pik-Up Double Cab
 
 
NEF TCI Engine, 4 cylinder 2498 cc,
 
 
100 HP, 24.5 kgm Torque
 
 
5 speed Manual transmission with AC,
 
 
Power Steering, Central Locking, Power Windows and Audio System
 
 
Scorpio SUV
 
 
NEF TCI Engine, 4 cylinder 2609 cc,
 
 
103 HP, 24.5 kgm Torque
 
 
5 speed Manual transmission, with AC
 
 
Power Steering, Central Locking, Power Windows and Audio System
 
 
Bolero Pik-Up Double Cab/Single Cab
 
 
NEF TCI Engine, 4 cylinder 2498 cc,
 
 
100 HP, 24.5 kgm Torque
 
 
5 speed Manual transmission with AC,
 
 
Power Steering, Central Locking, Power Windows and Audio System
 
 
"Our vehicles are perfectly suited for the tough, rugged conditions of Sudan, and have been designed to deliver on the expectations of the Sudan customer. Symex International's understanding of the market and our international quality offering will fulfill needs of the market," said Mr. Thakur.
 
 
The Scorpio
 
 
An Olympic Brand - Recently entered the portals of 'Olympic' brand category. Only four-wheeler in its class in India to have achieved this. An Olympic brand is one that is "well known, well loved and has a large core following"
 
 
The most coveted lifestyle class vehicle in its class in India.
 
 
Its state-of-the-art external and internal features are constantly upgraded on the template of changing customer needs.
 
The Scorpio is a car that customers have designed. M&M collected customer insights very rigorously, through product clinics, through focus groups, through in depth QFD interviews, through feed back from people who loved the Scorpio and those who had rejected it.
 
 
Mahindra Pik Up
 
 
Designed to deliver great performance and power that makes tough work easy.
 
 
Combines style and comfort of the SUV and the powerful performance of a pick up.
 
 
The combination of 79 kW at 3800 rpm and 247Nm of torque at 1800 rpm makes it ideal for farm, commercial and recreational use.
 
 
Available in 4x2 and 4x4 options.
 
 
Sports expansive dimensions, with a length of 5098 mm, width of 1770 mm and height of 1942 mm.
 
 
Top quality ergonomic features include roomy interior, excellent rear leg room and interior height.
 
 
Bolero Pik Up
 
 
Commanding looks and robust build. The muscular front bumper enhances safety while adding to the design quotient.
 
 
Extra thick corrosion-resistant sheet metal body.
 
 
A combination of disc-drum brakes that assure effective braking under all conditions.
 
 
Space-efficient interiors and centre console. Has lots of neatly tucked away utility spaces for various passenger needs.
 
 
Modern and easy to operate instrument cluster.
 
 
Bolero is powered by a 2498cc Turbo Charged DI (Direct Injection) diesel engine which produces 100bhp power and 240Nm torque.
 
 
Its Advanced NGT 530 transmission along with synchromesh gears allows smooth gear shifts.
 
 
Mahindra & Mahindra has been growing in stature as an international automotive major. It has assembly facilities in various parts of the globe and exports its global range of vehicles - Scorpio (known as Goa in Europe), Bolero and its variants - to Europe, the Far East and Africa. Over the past year, the All New Scorpio has seen successfully launched in markets including Spain, Morocco, South Africa, Kenya, Ghana, Nigeria and Paris.
 
 

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First Published: Dec 13 2007 | 12:00 AM IST

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