Announces the launch of Disney Baby range of personal care products - Active Care for Active Kids -
Maneesh Pharmaceuticals Ltd, a leading pharmaceutical company in India today announced its tie-up with Disney Consumer Products (DCP) to market its Smyle range of baby care products under the Disney Baby brand. Maneesh Pharmaceuticals entered into an exclusive licensing agreement with DCP to develop, manufacture and market entire Disney Baby care range of products for South Asia and India.
Maneesh Pharmaceuticals under its marketing division of Svizera Health Remedies will enter the niche market of baby care products primarily catering to personal care needs of infants. Disney Baby care products are developed specifically taking into consideration the infant care requirements. Disney products contain ingredients which are hypoallergenic, stimulating, natural and safe for the babies.
The most loved Disney stars including ‘Winnie the Pooh and friends’ and ‘Mickey/Mini Mouse and friends’ will adorn the Disney Baby range. The Disney Baby care product range includes Baby Massage Oil, Soap, Bath, Shampoo, Talc Powder, Lotion and Wet Wipes which will protect and nurture the babies.
Commenting on the launch Mr. Vinay Sapte, Managing Director of Maneesh Pharmaceuticals said “We are extremely happy to launch Disney Baby care products in India. At Maneesh Pharma, we are committed to promoting quality health care solutions to one and all. Maneesh has consistently leveraged its expertise across the entire value chain by providing the best of products in the OTC and FMHG range. The launch of Disney Baby care products is one step forward in providing Indian market with a complete range of superior baby care products with the vision to provide active care for gen-X active babies.”
“OUR vast experience of 20 years in manufacturing Dermatological products and dedicated research and development, has boosted our confidence to enter this niche market which is not explored to its fullest capacity. We Are committed to give HIGH quality products in the baby care range and We are using the same high standards of manufacturing that we use for our pharmaceutical products at our WHO - cGMP approved facilities” said Mr. Sapte.
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“Disney Consumer Products understands the needs and wants of consumers across ages,” said Roshni Bakshi, Regional Director – Disney Consumer Products (Emerging Markets Asia). “With this collaboration, we are combining the Disney magic with Maneesh Pharmaceutical’s strengths in production and distribution to provide Disney Baby range of products that aim to meet the needs of discerning parents and their infants.”
Disney Baby personal care products will be marketed using Maneesh’s existing distribution channel by equipping them with FMHG (Fast Moving Healthcare goods) distribution through 500 outlets all over India.
Maneesh Pharmaceuticals entered the OTC segment through Svizera Health Remedies in the year 2006, subsequent to the acquisition of the Smyle brand from Kopran Pharmaceuticals. This strategic acquisition and innovative marketing Smyle by SVIZERA has seen the brand witness a phenomenal growth not only in India but across the world addressing diverse markets such as America, Europe and the African sub-continent.
The Smyle brand has pan-India presence at all the major chemists and retail outlets and commands high recall and brand equity in the market place. Since the realignment under the Svizera umbrella in 2007, the Smyle brand recorded a phenomenal 300-percent growth in revenues within the first six months of operations.
About Maneesh Pharmaceuticals:
Maneesh Pharmaceuticals Pvt Ltd incepted in 1975 with a small trading facility of providing biological raw materials, with a gradual expansion in Manufacturing of Generics followed by formulation and marketing of breakthrough brands. Over the period of three decades Maneesh Pharmaceutical has undergone a radical transformation from a small Enterprise into a Group of companies. Today, Maneesh group is one of the very few companies, which offer specialized manufacturing facilities dedicated to critical therapeutic segments. Besides this, Quality solutions in manufacturing, marketing and research play a key role in the rapid growth of the company. Maneesh also has patents published internationally for the formulations.
Maneesh Pharmaceuticals ranks in the top 50 manufacturing companies in the Indian market of more than 8000 companies, 1,50,000 brands and 3,30,000 product packing competing for a share in the $6 Billion pharma market. The company has a very strong marketing presence in the Indian Market through its two marketing arms, Svizera Healthcare and Maneesh Healthcare. Both these divisions together have a strong network of 2500 medical representatives, aiding more than 2 lakh doctors through a network of 1500 authorized distributors. It is also fast expanding its global footprint through joint ventures and subsidiaries across South America, Europe, and the USA.
About Disney Consumer Products:
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, Disney Interactive Studios, a leading developer and publisher of video games and interactive entertainment, and www.disneyshopping.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney.