Meet Sachin Tendulkar and visit Oxford University with 'Aviva Young Scholar Hunt'...

...in association with Pogo

• 5 lucky winners to fly to UK to meet Sachin Tendulkar and visit the Oxford University
• Aviva Scholarships to be awarded to 20 winners, and Sachin branded merchandise to 4000 children
• Contest open for children in the age-group of 8 to 14 years

Aviva Life Insurance, today, announced the launch of ‘Aviva Young Scholar Hunt’, a nationwide initiative where five lucky winners get an opportunity to meet Sachin Tendulkar in the UK and visit the prestigious Oxford University with their parents. To participate one will have to log on to www.pogo.tv or www.avivaindia.com and answer some simple questions based on an experiment conducted by Prateek, the host of the popular F.A.Qs show on Pogo, and write a slogan. In addition to this grand prize, 20 children will receive scholarships and another 4000 will get Sachin branded merchandise.

Talking about the initiative, Aviva’s Brand Ambassador, Sachin Tendulkar said, “I believe that education is the best form of insurance for one’s future. The Aviva Young Scholar Hunt is an exciting contest that will give children an opportunity to visit the prestigious and aspirational Oxford University, and win scholarships from Aviva.”

Gaurav Rajput, Director Marketing, Aviva India, said, “We believe that ‘Education is Insurance’ and have been launching initiatives that are focused on helping children realize their dreams, whether through insurance products, Aviva Street to School initiative or scholarships for bright young minds. Aviva Young Scholar Hunt is a step in the same direction. Through this initiative, we are not only providing them a platform to showcase their intelligence and creativity, but also want them to aspire for a brighter future.”

Besides entering the contest online, students from some 120 schools in Delhi, Bangalore and Mumbai will get an opportunity to participate through an on-ground activation programme. Final winners will be selected by an eminent jury from the field of media and advertising.