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Mexus Education launches Iken-Zing, The Talking Book

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Announcement Corporate
Last Updated : Jan 25 2013 | 2:53 AM IST

‘Iken-Zing’ are interactive touch-read books for children

Mexus Education, an education innovations company creating futuristic technology based model for education, has launched its Iken-Zing series - interactive touch-read books for children in the age group of 3-7 years. The Iken Zing series make stories come alive and is ideal for bedtime story telling. It is designed to encourage a love of reading in children. Scroll or touch on the text and the images of the book pages with the help of a pen-shaped audio-tool as it ‘talks’ and emits relevant sounds.

Working in close observation with children and their learning styles, the organization found that early reading develops through improving phonics, speech and character recognition. The colorful striking visuals accompanied with the audio makes story characters come alive, which helps in engaging children. The Iken Zing series succeeds in captivating kids’ attention and arouses the desire to know more. With both audio and visual teaching aids, it reinforces effective learning. The book, not only, holds the child’s interest but also encourages independent reading and self-learning skills. It also enhances comprehension and improves diction and vocabulary.

Talking about Iken Zing, Saurabh Saxena, co-founder & Director of Mexus Education says, “Iken Zing is an innovative tool to engage and interest children in self-learning. The touch-audio pen system of Iken Zing series is fun to use and keeps young learners engrossed. It is a combination of education and entertainment to make self-learning an enjoyable process for the kids. With Iken Zing, we intend to revolutionize the learning process in children right from the grass root level.”

Iken Zing learning series introduces concepts on alphabets, numbers, time, seasons, shapes and colours, etc. They even expose the children to phonetics which is important to aid pronunciation since most children’s mother tongue is not English.

Pricing and Availability

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Apart from Iken Stores, the Zing series are available both in English and Hindi at selective outlets like Crossword Book Store, Landmark, Books and More, Reliance Time Out, Globus etc. across all major cities like Delhi, Mumbai, Kolkata, Chennai, Bangalore and Ahmedabad. The Iken Zing Learning System can also be bought online from www.ikenstore.com

The Iken Zing Starter Pack comes with two fascinating Iken Zing storybooks a Zing Reader, manual and other accessories. More titles of Iken Zing Books can be bought individually too. The price range of startup kit is between Rs. 2499.00 to Rs. 5487.00 and the average add on book price is Rs. 249.00.

 

 

 

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First Published: Feb 09 2011 | 4:10 PM IST

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