Come this Monsoon, Ford India is all set to take care of the vehicles of its customers by rolling out ‘Monsoon Campaign 2009’ to be conducted at all the authorized Ford dealerships across the country in a phased manner covering the markets that will be impacted by the rains.
Ford India kick started the Monsoon camps in the southern region at its dealerships in Kerala & Bangalore in the first week of this campaign to be followed with camps in week 2 and 3 of June in Andhra, Maharashtra, Goa, Madhya Pradesh and Gujarat. Each dealership will be hosting the Monsoon Camp for 4 days each.
''Our consumers are very important to us and together with our dealers, we are committed to take care of them through these Monsoon camps by offering greater value to our consumers and a hassle-free Ford ownership experience during the rainy season,'' said Met Arias, general manager, Customer Service Operation, Ford India.
As a part of the campaign, Ford India will be providing the following offers to its customers who will be visiting the dealership workshop during the campaign days:
- 50 Point General Check Up
- Wiper Blade: 50% discount on MRP (Replacement after physical evaluation)
- Brake Pads: 15% discount on MRP
- Windscreen Wash Fluid Pouch ( Free of cost)
- Discount on Labor: 15% discount on Mechanical labor for additional jobs identified during the monsoon check-up
- Complimentary Wheel Alignment and Top Wash
The dealers in individual markets will inform their consumers on specific camp dates through a combination of communication activities such as direct mailers, tele-calling & sms alerts, news paper advertisements and banners in their respective cities.
Ford India continues to enhance its unmatched customer experience through the expansion of its nationwide dealership base, the introduction of world-class after-sales services and initiatives, and a constant effort to improve the overall quality and convenience of the Ford brand.
Monsoon Tips from the Ford Service:
The monsoons are here! Pack your bags and venture into unfound territories with lush greeneries, hilly tops and plains stretched miles apart. The Ford Service team in India recommends some tips to help you drive safely this monsoon.
- Check your car's condition. Its brakes, steering system, tyre pressures, tyre tread depth and defroster operation should be checked regularly so that you'll be ready to deal with a downpour.
- Every car should have a good emergency kit. Breakdowns can be stressful. Taking a few steps in advance can save you time, emergency service costs and a headache. Have an emergency kit ready for many different situations. The kit should meet your individual needs and be equipped with items ranging from spares, torch, fuses, tyre inflators, to safety kits and other items to attract or provide help.
- Make sure that your wipers are in good condition and functioning properly. If the blades are brittle or damaged, replace them before the rains begin.
- Drive carefully! Pay attention to your speed. High speed is absolutely unnecessary. At high speeds, the rains create a fine sheet of water between the tyre and the road surface, which causes loss of control.
- Keep the Headlights on. When driving in rain, switch the headlights on at a low beam. It will increase your visibility and allow other drivers to notice you from a distance.
- Avoid excessive use of brakes. Brake smoothly. If you push the brake pedal to the limit, the car will probably slip. It is preferable to come to a lower speed before coming to a complete halt.
- Drive cautiously and maintain a good distance from the vehicle ahead of you. Do not follow large buses or trucks too closely. The spray from their rear wheels will block vision. It also takes longer for a vehicle to stop on wet/ slippery surfaces.
- Avoid deep pools of water. You never know what is under water. Besides if you drive into a pool at full speed there is a possibility of serious damage of the bumper or radiator. Moreover, a wave of water may hit the engine, causing the engine to stop.
- Always be alert for stop signs and things blocking the road. Never drive through flooded and unfamiliar places, turn around and look for another route.
- Drive slowly through water - Where water has flooded on the road, drive very slowly. Do not drive through moving water if you cannot see the ground through it. Stop the car before entering the flooded area and check the water level ahead. Generally, if the water is deeper than the bottom of your doors or the bottom third of your wheels, do not drive through it.
- When stuck in mud or slush, shift 1st or 2nd gear and accelerate slowly. Don’t spin the wheels. The vehicle could get embedded deeper in the sludge.
- Downshifting into lower gear rapidly while driving on slippery surfaces is dangerous. The sudden change in tyre speed could cause the tyres to skid. This could lead to loss of vehicle control and an accident. Ensure caution while downshifting on slippery surfaces.