Though it may be just a daily affair at Mother Dairy, the Milk Giant, selling almost 11 lacs of loose pasteurized and homogenized milk every day through an extensive incomparable network of almost 750 booths, 25 mini milk shops, 1,400 Insulated container outlets and 800 container on wheels, covering the remotest corners of Delhi, where even a two wheeler can’t pass and yet contributing to a larger cause of Green environment. By doing so, it’s not only providing nutritious unadulterated, hygienic milk to every section of society but also modestly helping the society in saving 1,700 tons of plastic every year from getting into the environment.
To commemorate the Environment Day, Mother Dairy attributed this noble cause to its Bulk Vended Milk Consumers and celebrated their role as “Mascots of Environment Friendly Vended Milk” through a signature campaign. This event witnessed a massive gathering at Mother Dairy outlets followed with lacs of signatures of consumers who pledged for a better environment.
Overwhelmed by the cause and the occasion, the company spokesperson said: “Every day when more than 6 lac consumers walk to the Mother Dairy outlet to purchase the bulk vended loose milk they contribute significantly to the environment by saving tons of plastic from getting into the society at large. On Environment day, we salute those consumers who have been with us for the last 38 years to contribute towards greener society for tomorrow.”
Many organizations today contribute a part of their profits towards CSR, but at Mother Dairy the operation in itself is a CSR, allowing less plastic from getting into the society and servicing the consumer in the remotest corner of Delhi.
Truly, Mother Dairy consumers leave a Green footprint everyday by reassuring their trust on bulk vended loose milk.
About Mother Dairy Fruits & Vegetable Pvt. Limited
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On December 4, 1974, Mother Dairy was commissioned under the flagship ‘Operation Flood’ project of the National Dairy Development Board (NDDB). Today, Mother Dairy Fruits & Vegetable Pvt. Limited is a wholly owned subsidiary of NDDB.
Mother Dairy is a trusted brand, known for consistent supply of milk since 35 years in Delhi and NCR and has become an integral part of the lives of the millions of people living in the city. Mother Dairy has been a market leader in the branded milk segment in Delhi and sells close to 28 lakh litres per day in the city.
Mother Dairy has also evolved into a significant dairy products player with presence in the following categories of Ice creams, Dahi, Lassi, Flavoured milk, butter, cheese and UHT milk. Mother Dairy also markets nationally frozen foods and juices under the brand name ‘Safal’. The Dhara range of edible oil is also manufactured and marketed by Mother Dairy across various markets.
The company has also entered new categories such as Probiotics with the launch of Mother Dairy ‘b-Activ’ Probiotic curd and lassi, ‘b-Activ’ Plus curd and ‘Nutrifit’ probiotic. Mother Dairy’s ‘Nutrifit Campaign’ was recently adjudged as the best campaign in “Nutri Marketing Category” at the prestigious International Dairy Federation (IDF) Marketing Awards 2008 held at World Dairy Summit in Mexico on November 2008.