Mudra Group makes another ‘big move’, literally, this month. Earlier this year, when Mudra turned 30, the Group promised it was entering an era of change. In its 30th year, the Group has already implemented a number of changes, an important one being the brand identity change in September 2010, and now comes the official opening of Mudra House.
Mudra House, an 8-story building is home to over 450 Mudraites across Mumbai, under one roof. This further enhances the Mudra philosophy of creative collaboration across units.
Mudra House is situated opposite the Grand Hyatt in Mumbai and its exterior is an interesting mix of glass with red brick tiles cladding. The building has 2 levels of basement valet parking with a capacity of 120 cars. These parking areas have also been provided with electrical points to provide for recharging battery operated cars in the future.
Though a modern building, the interiors of Mudra House follow a contemporary-traditional route. As soon as one enters the lobby, one is greeted with a detailed depiction of life today in traditional ‘Warli’. This style of art appears through each of the floors in different forms. The Warli art on each floor/room expresses the ambience in that particular space. In the work space, the simple triangle-and-dots figures vividly capture daily activities at the work-stations. The meeting and conference rooms on each floor are named after popular community places, across the country for e.g. Jantar Mantar, College Street, Chor Bazaar, Ganga Ghaat, Howrah Bridge and Dhobi Ghaat, the Warli form incorporated here, depicts the ambience in the respective rooms. Warli style of art is also seen in the upholstery, signages and floor coverings on every floor. The art infuses the spirit of community through-out the building.
The 8th floor or the floor of the Executive Board Members, is worth mentioning with its warm touch of the Warli art. The interiors on this floor are very sophisticated with an ethic-chic style and each member’s room has an extravagant top view of Mumbai. The conference room here can accommodate 25 people and an automatic foldable door opens up into the next room to create more space.
Mudra House has state-of-the-art technology that includes 1 gigabit IP Telephony, full blown Unified Communications (UC), Video Conferencing (VC), Audio Visual (AV) equipments, access control system, CCTV and Intelligent Building Management System (IBMS), where the control system is a computerized, intelligent network of electronics, designed to monitor and control the mechanical and lighting systems of the building. Apart from this, the Mudra Group has implemented various energy conservation features.
Mudra focused on developing a sustainable building and aspired to a LEED (Leadership in Energy and Environmental Design) certification. LEED is an initiative conceptualized and promoted by United States Green Building Council that provides a suite of standards for environmentally sustainable construction. In India, this initiative has been taken by CII – Godrej and has promoted the Indian Green Building Council – IGBC. LEED certified buildings are designed to use resources more efficiently when compared to conventional buildings. In India, currently, there are only 134 certified buildings, out of which 17 are in Mumbai. Mudra House will be one among the 8 buildings to get a LEED GOLD certification.
To add ‘play’ to this workspace, Mudraites will have TT and Pool tables on alternate floors. A fully-functional Gymnasium will be situated in the ground floor, with top-end gym equipment and trainers for the health conscious. The cafeteria, on the 6th floor, aptly named ‘Mela’, serves nutritious buffets. This floor also has the Library room, a plush and relaxed centre for quite reading away from desks. The terrace atop Mudra House is designed with plush landscaping along with bar facilities for in-house get-togethers.
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Commenting on the inauguration, Madhukar Kamath, Group CEO & Managing Director, Mudra Group said, “It is a proud milestone for us. Mudra House is not just our HQ, it is a home for over 450 Mudraites in Mumbai, an exciting work-place bustling with warmth, creative energy and innovative ideas. A perfect launching platform for the next Decade of growth through Inventive Brand Solutions for our clients.”
Mudra Group
The Mudra Group, Indias leading integrated marketing communications group, offers a customized and collaborative approach which helps clients build enduring and profitable brands. We utilize our deep understanding of consumers, brands and media to deliver Inventive Brand Solutions through our four agency networks - Mudra India (Branding & Communication ), DDB Mudra (Influence & Behavioural change ), Mudra Max (Integrated Engagement & Experience) and Ignite Mudra (Partnerships for Entrepreneurs). Founded in 1980, today our footprint covers over 1,75,000 villages and 4000 towns across 21 states in the country. The Group currently has 1100 employees in 26 offices. Some of our clients are Aircel, Amrutanjan, Amway, Bank of Baroda, Castrol, Dabur, Disney, Electrolux, Femina, Future Group, Godrej, HBO, Henkel, HP, HPCL, Hindustan Unilever, ITC, Jet Airways, Johnson & Johnson, Jyoti Laboratories, Kalpataru Real Estate, Larsen & Toubro, LIC, Lonely Planet, Madura Garments, Max New York Life, Novartis, Panasonic India, Pepsico, Philips, Paras Pharmaceuticals, Reliance ADAG, Samsung India, Shell Foundation, Spice Mobile, TTK, The Economic Times, UNICEF, Uninor, Union Bank of India, United Spirits, Virgin India, Volkswagen and Wrigley, amongst others. www.mudra.com