Mudra Max, recently appointed Anwesh Bose as its Branch Head, North & East. Prior to this appointment; Anwesh was with the Dentsu India Group as Chief Growth Officer – Media.
Announcing the appointment, Manas Mishra, EVP & Country Head, Mudra Connext, said, “With Anwesh we have a seasoned media professional with experience in the Delhi market. His experience with the many national and international brands, the partnerships he has built with media and clients will all help us in further strengthening our operation in Delhi and Kolkata. We welcome him on board and wish him a long and successful inning.”
Commenting on his appointment, Anwesh said, “I am delighted to be a part of the Mudra family & excited with the prospects of Mudra Max. Mudra Max is now at a very exciting stage in its journey & I look forward to being part of it at such a momentous time.”
A dynamic professional with rich experience in Media Planning & Buying, Anwesh comes from a very diverse background. He is been in the industry for over 13 years. He started his career in 1998 and in his most recent assignment, was with Dentsu for nearly 6 years. Anwesh has worked with brands like Yamaha, Honda, Suzlon, Canon, Grasim, Jaypee, Daikin, Raymond, Toyota, Panasonic, FedEx, Thomas Cook and others.
He played a significant role in winning major businesses for Dentsu over the last few years. He also played a crucial role in setting up Dentsu Digital, one of the fastest growing digital agencies in India and was a part of the team that underwrote & realized the historic INR 5 Billion TV advertising inventory for the Champions Trophy Cricket (India) & World Cup Cricket (West Indies). Anwesh is a recipient of Academic Industry Interface Award from Amity University, 2006; Media Person of the Year (2006, 2007), Dentsu; was acknowledged as a ‘Future Leader’ by Impact Magazine and a ‘NextGen Media Magnate’ by exchange4media.com.
Anwesh likes listening to music, enjoys travelling and sharing knowledge with his peers.
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Mudra Max
Mudra Max (Integrated Engagement & Experience), provides multi-speciality expertise to help build brands in the age of convergence. Mudra Max consists of 16 strategic business units that provide clients seamless solutions across a wide array of media touch points.
Mudra Max’s strategic units include: Connext (Business solutions through media), RADAR (Connecting Brands & Consumers through media), Primesite (Out-Of-Home Solutions), Prime Consult (Outdoor Environment Consulting), Prime Retail (Retail & Visual Strategy), Prime Wayfinding (Navigation Solutions),Kidstuff (Promotional Marketing), Celsius (Events Marketing), Multiplier (Trade marketing), StreetSmart (Ambient Out-of-home solutions), Terra (Bottom of the Pyramid Marketing), 10 integrated (Sports Marketing), Videotec (Brands + Entertainment), Pratham (Field Force Management), Mudra Concrea (Youth Marketing) and ClearChannel Mudra (Global out-of-home solutions).
Mudra Max’s clients include Reliance ADAG, Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, Delhi Metro, Samsung, Castrol, Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys among others.