Mudra North & East, a unit of Mudra India, has recently welcomed back Mr. Gopal Krishnan as VP. This is Mr Krishnan’s second stint with Mudra. He will report to Ajay Naqvi, EVP & Head, Mudra North & East.
Commenting on the movement, Krishnan said, “I am delighted to be back at Mudra. For me this is sort of a homecoming as I started my career here. And after two decades, I am happy to return here with all the knowledge that I have now. My main goal here is to make Mudra North & East a powerhouse of creativity, servicing and planning. I have seen some very good work coming out of the agency and now it is time to push the envelope and explore new horizons.”
Welcoming Krishnan, Ajay Naqvi, EVP Mudra & Head, Mudra North & East said, “Gopal is extremely talented, passionate and someone who puts rigour in everything he does. He is extremely people savvy and enjoys the respect of his team, partners and clients alike. I am hoping that with him joining as Vice-President, Mudra North & East, this office will become even more vibrant. The mandate given to him is to strengthen key client relationships and lead our organic and inorganic growth. We have just about finished setting up a formidable creative team, and our account management function is getting bolstered as we go. Gopal will play a very important role in rallying our creative and planning resources.”
Krishnan brings with him nearly 2 decades of experience working with agencies such as Rediffusion Y & R and TBWA, apart from the Mudra Group. Krishnan has played an instrumental role in establishing the Airtel brand in the country.
About Mudra India
Starting with just one client and a single room office, Mudra India is one of the leading agency networks in the country today. Mudra India has 5 specialist units- including Mudra West, Mudra South and Mudra North & East which provide clients business solutions through advertising. Water, a strategy & design specialist, and Maatra, a localization & pre-media specialist, complete Mudra India.
Mudra India has been responsible for several iconic campaigns over its 30 year history, including Only Vimal, I Love You Rasna, My Daddy Strongest, The Mint with the Hole, McDonalds Mein Hai Kuch Baat and Kar Lo Duniya Mutthi Mein, amongst others.
Mudra India also boasts some of the most stable client relationships in the industry with names such as Godrej Group, Future Group, LIC, United Spirits, Dabur, Aditya Birla Nuvo, Cavin Kare, Union Bank of India, Bank of Baroda, Amrutanjan, HCC and Bennett Coleman & Co, amongst others.