Calling all diehard fans of Roary! After racing through the world, ‘Roary the Racing Car’ has finally arrived in India!!! Amidst much fanfare and celebrations, Nick India along with Zapak Games today announced the launch of ‘Roary the Racing Car’ at the Landmark Store, Palladium. The gorgeous actress Mahima Choudhary along with handsome hunk Aftab Shivdasani, unveiled the collection of this magnificent piece on wheels!
‘Roary The Racing Car’ is one of the most popular shows on Nick internationally as well as in India. Nick India in association with Zapak Games now presents a wide range of 23 variants,including 8 different types of racing cars including push along vehicles, friction cars with sound, Roary toolbox playset – build your own race track, Roary RC and much more. This range is priced from Rs. 399, going up to Rs. 5999. The range also includes the remote controlled Roary and the ‘must have’ deluxe silver hatch race track with sound effects and phrases! All variants will be available at all leading retail stores like Landmark, Lifestyle, Hamleys, Odyssey, Hypercity, Timeout to name a few.
Speaking on the launch, Sandeep Dahiya, Vice President - Consumer Products, Viacom 18 Pvt. Ltd. said, “We are very excited to partner with Zapak Games to launch this exciting range in India. Given that this range not only looks exciting but has a great play value, we are confident that this will race off the shelves here, as it has done in the other parts of the world.”
Vaibhav Odhekar, Business Head - Zapak Games said, “It gives us immense pleasure to partner with Nick to launch Roary in India. Today, Zapak is amongst the largest toy companies in India and this partnership further reinforces our leadership and commitment in this space. With a strong retail distribution across 135 cities, we are committed to offer world class products to the Indian consumer.”
Speaking on this occasion, Mr. Himanshu Chakrawarti – COO, Landmark said, “We are glad that we presented our little customers with an unforgettable evening. We have lots in store for kids at our new store and events such as these only help us to gift them with a unique shopping experience.
Nick Consumer Products encapsulate diverse products and categories of its iconic properties like Dora the Explorer, SpongeBob SquarePants, Ninja Hattori amongst others. It is present in over 25 categories and has launched more than 300 SKU’s since it was started in the year 2006. The products have a massive presence across the country in all leading retail outlets. Nick Consumer Products include toys, books, stationery, party products, back to school range and home furnishings to name a few.
About Nick Consumer products
Nick Consumer Products encapsulate diverse products and categories of its iconic properties like Dora the Explorer, SpongeBob SquarePants, Ninja Hattori amongst others. It is present in over 25 categories and has launched more than 300 SKU’s since it was started in the year 2006. The products have a massive presence across the country in all leading retail outlets. Nick Consumer Products include toys, books, stationery, party products, back to school range and home furnishings to name a few.
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About Nick India
Nick, India’s leading kids brand and a part of Viacom18, is available in over 32.75 million households in the country. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts ‘kids first’, Nick takes pride in encouraging kids to be themselves – funny, messy and free-spirited. Being true to its philosophy of connecting with kids wherever they are, Nick gives kids a complete multi platform brand experience. The touch points range from on ground interactions, digital innovation and consumer products to name a few. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, Oggy and the Cockroaches, Little Krishna and Chibi Maruko Chan amongst many others.
Believing that ‘education’ and ‘entertainment’ go hand-in-hand at a young age, Nick offers ‘edu-taining’ shows like Dora the Explorer and Go Diego Go amongst others in its pre-school block – Nick Jr. Given its ‘award-winning’, ‘well- researched’ and ‘safe’ shows, it’s no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the world's number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.
About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 7 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 102 gameplexes present in 36 cities all across India to provide the Indian games world-class shared access. There will be about 300 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 5000 retail outlets across 135 cities all across India. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08 and ‘Runescape’ in association with Jagex Studios was launched in October ‘09. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space. Jump Games, India's premier mobile gaming and publishing firm, is also a part of Zapak Digital Entertainment Ltd. Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.
About Landmark
Landmark, India’s largest book and music retailer launched its National Flagship store in Mumbai on 4th May 2010 at Palladium in High Street Phoenix Mills. Landmark marked its presence in Mumbai with its first store at Infiniti Mall in April, 2006 and has grown considerably over the years. Today, the new Landmark store at High Street Phoenix boasts the largest floor space of 42,000 sq. ft on a single floor and houses the largest collection of books, music, movies and much more ever to be assembled under one roof, with a well equipped gaming zone and an exclusive playing area for kids. This store presents the best of books, music and childrens’ events to its customers. Landmark has already set he ball rolling by creating history in hosting the worldwide launch of Jeffrey Archer’s latest piece of work “And Thereby Hangs a Tale” With such interesting events, Landmark is not just about a store selling books, rather it is truly about building a generation of well-informed people.