Today, Nike India unveiled the Football National Team Kit designed for increased performance. To showcase the bold, new technology driven kit, Bhaichung Bhutia, Captain, Indian Football Team and Members, Indian Football Team including Sunil Chhetri, Mehrajuddin Wadoo, Mahesh Gawli and N.P. Pradeep were present at the launch.
Nike understands the importance for athletes to have the right kind of gear that will help them elevate their game and works very closely with the athletes to incorporate their input in the product design process. The Football National Team Kit is a direct expression of this collaborative process. Constructed from advanced Nike patented technologies viz., Dri-FIT to help ensure better sweat management while reducing cling with engineered mesh for enhancing breathability and reducing weight, the newly designed kit further ensures zero distraction, superior comfort levels and enhanced performance.
Speaking at the launch Sanjay Gangopadhyay, Marketing Director, Nike India Pvt Ltd said,” Nike continuously strives to bring technology and innovation into the game. In a game that’s all about speed, it is essential that the products help players attain that optimal speed and precision they need to outplay their opposition. Through the new kit, Nike aims to provide that competitive edge”.
Alberto Colaco, General Secretary, AIFF, present at the launch said, “Our partnership with Nike has grown in great strength over the years. Nike has continuously strived to provide the most innovative products that help our athletes elevate their game. We are glad that Nike has created another defining moment in the game through the launch of this new football team kit and are confident that the team will benefit from such innovative products”.
The jersey will be available at select Nike stores from October 2010 at Rs. 1,995/-
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.