- Launches operations in Maharashtra as part of phase wise expansion plans
- Sets ambitious target to grow into a pan-India brand by 2012
Nippon Paint (India) Pvt. Ltd. today announced the launch of its marketing operations in Mumbai. Through this move, the long-standing Japan based paint major has highlighted the strategic importance of expanding into the Indian market in a phased manner.
Speaking on the occasion, Mr. Ramakanth V. Akula, President - Decoratives, Nippon Paint (India) Pvt. Ltd. said, “Having set new benchmarks of quality in India over the past 4 years, our dedication to innovation of products and our excellent customer service has been consistently recognised. Nippon Paint has always understood and worked towards the needs of its customers. Our journey towards a world full of beauty and colour continues. Nippon’s entry into Mumbai, India is in line with our global plans.”
The Mumbai paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness levels of the importance of paints to decorate and protect the most expensive posession of a family is very high in the city, a development which has made it one of the biggest premium paint market.
Nippon Paint has over 129 years of experience in the paint industry. Nippon Paint has consistently been a leader in the paint & coating industry with operations diversified in automotive coatings, decorative paints, industrial coatings, marine coatings & fine chemicals.
Over the years, Nippon Paint has perfected its products by means of breakthrough paint technology, emphasis being on innovation and eco-friendliness.
The Nippon Paint Group has been meeting varied needs by proactively developing high-grade environmentally friendly products with near Zero VOC content, leveraging its reliable quality control system.
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Nippon Paint has developed highly functional products and systems that keep bacteria and paint odour at bay, reduce the number of coating processes and save energy. It has also successfully developed water-based coatings for a variety of surfaces. The company has an impressive range of high end textures for exteriors and interiors which can last for more than 10 years.
Some of the popular interior & exterior emulsion brands from the Nippon Paint portfolio include:
- Odour-Less Premium All-in-1 Paint is designed to emit nearly zero levels of volatile organic compounds (VOC). It also ensures near-zero odours during and post painting
- 3-in-1 Medifresh…an interior emulsion paint equipped with an anti bacterial formula that protects walls against bacteria. It is water resistant and has the ability to successfully cover hairline cracks.
- Weatherbond…a high-performance exterior emulsion paint formulated to withstand extreme weather conditions. In addition, this water resistant paint has a unique property of resisting dirt-pickup.
- Weatherbond Solareflect…a water-based exterior emulsion with innovative sunblock technology that reflects 90 percent of solar light from exterior walls and reduces surface temperature up to 5°C.
“At Nippon Paint, we foresee the paint sector to be a shining light for all the stakeholders involved. An eco-friendly future is what we envision for all those who want clean, green and sustainable development. We are happy to be launching our operations in Mumbai, which we always felt is an important and interesting market. This move is in line with our constant endeavour in providing to our customers high-quality products in the most cost-effective way and making them available at the right time and the right place,” adds Mr. Akula
Nippon Paint products are anti-bacterial and heavy metal free, which makes it suitable for consumers who want paints that are safe for their health and the environment.
"More and more we are beginning to see the modern-day consumers demanding high-quality products which are harmless to human health and the environment. Consumers want their premises to look their best and still be assured that quality is not compromised," adds Akula.
Nippon Paint is a founding member of the Indian Green Business Council (IGBC). The company commissioned its first plant for decorative paints at Sriperumbudur near Chennai in February 2009. The plant can produce 20,000 kilo litre paint a year - a capacity which is scalable to 40,000 kilo litre.
About Nippon Paint
Nippon Paint was founded in Japan in 1881. Since its establishment the Nippon Paint group has been a leading player in the paints and coatings Industry in the world with a group turnover of over 4.5 Billion US dollars.
Nippon Paint successfully entered South India in 2006 and has garnered a sizeable share of emulsion paint market. The company is a pioneer in setting up exclusive stores for paints in the Indian market. These exclusive stores elevate the shopping experience of consumers by offering a wide range of services/solutions apart from selling world class paints. They provide touch & feel experience, color scheming service and application support. Consumers can preview the colors through ‘Nippon Color Visualiser software’ before they actually paint their homes. Products from the group’s international range like ‘Weather Bond’, ‘Odorless All in one’, ‘Acrylic Emulsion’; ‘Nippon Roof Coating’ have been introduced to Indian market successfully. The company will continue to launch more products and expand horizons in all markets of India in a phased manner.