Company’s first mega venture in Andhra Pradesh
- Company’s first Shop-in-Shop’s Showroom in Andhra Pradesh after successful launches in Uttarakhand, Assam, Kerala, Chhattisgarh, Delhi, Haryana, Rajasthan, Punjab and Union Territory of Chandigarh.
- OCIL plans to open 25 franchisee stores in next one year along with 4 company owned company operated showrooms (Europa - Boutiques) and 75 shop in shop’s across India
- OCIL is the largest tile manufacturer in India in terms of installed capacity after acquisition of Bell Ceramics
- OCIL manufactures one of the widest range of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades
- OCIL has a base of over 4000 dealers and sub-dealers across the country
- Only tile manufacturer to have an exclusive European Product & Solution Designer as part of product development team – Ms. Maria Jose Castillo
Orient Ceramics & Industries Ltd. (OCIL), the largest manufacturers of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades and the pioneers in floor and wall solutions brings the premium range of ‘Europa’ tiles to Andhra Pradesh with the opening of its first Shop-in-Shop’s showroom in Hyderabad today. The new store, second in the region after franchisee showroom in Coimbatore is in line with the rapid expansion of the company’s retail plans in South India and is dedicated to providing consumers an unparalleled selection of a world-class product, focused on showcasing the beauty and value found in ceramic tiles.
The strategically located store spread over 750 sq ft having all three brands (Europa, Orient and Stiler), is the first Shop-in-Shop’s store in the region and will enable customers to touch, feel and experience the entire product portfolio. Mr. Madhur Daga, Executive Director, Orient Ceramics and Industries Limited inaugurated the Orient Ceramics Showroom in Hyderabad.
Speaking on the occasion Mr. Madhur Daga, Executive Director, Orient Ceramics and Industries Limited, said, “It gives us immense pleasure today, to launch our first Shop-in-Shop’s Showroom in this city of pearls. Hyderabad today is the sixth most populous urban agglomeration in India and this fact firmly justifies the rapid growth of this city. The transformation of Hyderabad into India’s first Cyber City and presence of almost all the major MNCs encouraged us to open our outlet here. Also, as we have acquired Bell Ceramics which has a strong dealers’ network in Southern India and specifically in Andhra Pradesh, our presence in Hyderabad will further strengthen our position in this highly competitive market. This city is destined to grow at a better pace than any other major commercial agglomeration which in turn will help us grow faster as well. The “City of Nizams” as it is famously called, has been long known for its royal thinking and living which perfectly matches with our products. At Orient Ceramics Showroom every tile has got a royal touch in it. This store is an extension of our aggressive retail roll-out strategy which has helped us expand at this great pace within a very short period of time. The store will provide an international shopping experience to all our customers at unmatched affordability, guaranteed quality and choice of products. With consumers becoming more aware of home aesthetics, we are continuously working towards launching new product collections, and introducing the best contemporary designs and styles that match international trends and quality We believe in providing quality products and we are upbeat about the future growth trends in the ceramic tile industry ”
Mr. Daga further added “The Orient Ceramics Showroom will provide an exemplary experience to our valued customers and showcase OCIL’s two emerging brands Europa and Stiler – the designer tiles. The Showroom is designed to create an impression of the actual look and feel of tiles which makes buying and selection process easier”.
The tiles that are designed by the only European in-house designer in the country Ms. Maria Jose Castillo, will give the consumers a wide range and unmatched designs to choose amongst the variety of ‘Europa’ tiles for Wall, Floor and Facades.
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At “Orient Ceramics Showroom”, both trade and retail customers can enjoy the very best value with Europa’s Price Promise. The shopping is easy with ample of parking space, in-store lifestyle displays and helpful and knowledgeable staff.